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Gartner Survey Shows IT Hardware Spending Continues to Grow in Emerging Markets

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Press release

Spending on Servers, Storage, Virtualization and Cloud Computing Technologies Set to Increase

STAMFORD, Conn., July 22, 2009 -

IT hardware spending growth rates among large organizations in emerging markets will surpass those of mature markets in 2009, according to a survey by Gartner, Inc. Despite the economic downturn, 84 percent of these organizations did not cancel any IT projects since October 2008. Furthermore, IT hardware spending in emerging markets is expected to increase for servers, storage, virtualization, cloud computing and green IT.

In February and March of 2009, Gartner surveyed 951 IT professionals within large enterprises who were knowledgeable in hardware topics to gauge the IT issues and budget considerations facing organizations during the current financial crisis.

Respondents were asked a series of questions regarding their annual expectations for enterprises in 2009, including if budgets would increase or decrease in various technology segments (see Table 1). The survey results showed 66 percent of respondents said there would be no change, or an increase in IT budgets in 2009.

"These survey results are very important for technology and service providers, not only because they validate where the IT growth trend is occurring in emerging markets, but also because they can guide planning and resource allocation processes," said Luis Anavitarte, research vice president for emerging markets at Gartner. "This should also have an impact on hardware vendors' channel strategies addressing large enterprises, particularly in Brazil, Russia, India, and China. Further unveiling business opportunities in this market segment may require an enhanced approach by channel partners orchestrated by technology providers."

Table 1                                                                         
Increasing or Decreasing IT Hardware Budgets in Emerging Versus Mature Markets, 2009

Full-Year Change, 2009 Vs. 2008


Stay the Same


Storage - Emerging




Storage - Mature




Servers - Emerging




Servers - Mature




PCs - Emerging




PCs - Mature




Printing Devices - Emerging




Printing Devices - Mature




Note: Totals may not add to 100 percent due to rounding.
Source: Gartner (June 2009)

Thirty-five percent of respondents said they would increase investments in virtualization, 32 percent said there would be increased investments into green IT, and 7 percent would invest more in cloud computing.

"Overall, it is critical that providers keep their focus on these markets as the ‘stay the same' category strongly suggests enhanced management and retention strategies to better secure clients once the economy improves," added Mr. Anavitarte.

Gartner has identified several reasons why large enterprises in emerging markets are showing this level of confidence. First, in many of these economies, these organizations have IT plans in place that include equipment renewal and a clear picture of their total cost of ownership. Secondly, these organizations, which represent anywhere from 8 percent to 12 percent of the business pyramid in many of these countries, have larger financial resources and rely less on lending to cover their IT operations than in midsize and small enterprises. Third, these large entities have a clear picture of their role internationally as many are involved in exports and therefore need to have the best technology tools to compete on a worldwide basis.

Inroads by virtualization in the server space are becoming more visible in emerging markets as virtualization is now viewed as a critical component in the cost-saving strategy of large organizations. Although emerging markets are at the initial curve of adoption in green IT, Gartner said that its adoption will become mandatory due to increasing legislation because of the specific needs and energy challenges facing many emerging countries.

Cloud computing is a new IT delivery model in emerging markets, and while it is gaining momentum, the survey revealed that about 50 percent of organizations in emerging markets have not heard of cloud computing or have heard the term but don't know what it means. However, in markets like Brazil, 28 percent of channels are already delivering software as a service.

The survey also found that enterprises are focusing their investments on data management with storage and server and audio/video/Web conferencing as the top priorities. Voice over IP also reached a prominent position with respondents as landline and cell communications continue to be generally expensive in emerging markets while Internet connectivity and broadband expansion keep dropping in price and increasing in efficiency.

Additional information is available in the Gartner report "User Survey Analysis: The Impact of the Financial Crisis on IT Hardware in Emerging Markets" The report is available on Gartner's Web site at