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PXS Distribution Appointed as UK Distribution Partner for ISAW

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PRESS RELEASE

London UK, April 22nd 2014; PXS Distribution, a prominent specialized distributor for the IT and Consumer Electronics Industry, has announced their appointment as UK distributor for the ISAW action camera range.

PXS Distribution is a focused and unique Value Added Distribution company which specializes in taking key brands to market. The business has grown by 60% year on year, with an additional acceleration coming from their development within the greater African marketplace, plus the acquisition of significant high end product lines within the enterprise arena.

PXS Distribution are now firmly entrenched within the UK Retail and SMB Reseller environments, shipping through trusted distribution partners into mainstream Retail outlets and direct engagement with B2B Resellers.

ISAW is a provider of super light, super compact, waterproof and shockproof action cameras with comprehensive range of included accessories

Initially the key focus will be on the ISAW Extreme. The ISAW Extreme is the company's flagship device. This latest action camera comes with F/2.4 high precision lens and a 12-megapixel sensor. The camera supports video recording quality 1080p at 60fps, 960p at 60fps, 720p at 120fps, and WVGA at 240fps. The iSAW EXtreme provides images of the highest quality by using the best-in-class 12MP Sony's Exmor ® sensor.

"We are looking forward to opening up the UK market for the ISAW action camera range". stated Robert Hall, UK Sales Director for PXS Distribution "The ISAW Extreme, for example, offers great value for money and comes with a large range of accessories included. There are no additional hidden costs. We are confident that this range will be a winner".

About PXS Distribution:

PXS Distribution, part of the First Technology Holdings Group, concentrates on providing specialist distribution services to its partners in the IT sector through its subsidiaries PXS, Phoenix Software and Phoenix Hardware. Through its companies and divisions, PXS Distribution has a broad reach worldwide, with offices in the United Kingdom, South Africa, Zambia and Zimbabwe.

PX Software, a division of PXS Distribution, is a focused software publishing and distribution business which specializes in taking new and established brands to market, encompassing marketing, publishing, distribution and strategic planning.

Having recently celebrated its 10th year in business, the company has established itself as the industry partner of choice. PXS Distribution has a focused retail division, covering all major and mid-tier retail outlets across the UK, as well as a focused small enterprise, SME and large scale enterprise software division. In addition, the company is a specialist volume licensing distributor and OEM partner for numerous vendors, creating bespoke software and accessory bundling for value added promotions across the retail and business-to-business landscape. www.pxsdistribution.co.uk.