PRESS RELEASE
Entatech UK Ltd has launched their largest ever EntaLive event, and first gaming trade event, at this year’s Multiplay Insomnia52, named EntaLive Play.
Entatech will be hosting EntaLive Play at the Ricoh Arena, Coventry on Thursday 21st August, a trade-only event, ahead of the main Insomnia consumer event which takes place from 22nd-24th August. Multiplay’s Insomnia is the UK’s biggest gaming festival, welcoming thousands of gamers every single year. This is gaming at its very best with visitors attending to socialise, compete and see what is the next big thing to emerge from this ever expanding channel.
Teaming up with key vendors, Entatech is hosting the event to promote the vast range of PC gaming and attachment products in their portfolio. Aimed at resellers, retailers, system builders and integrators, the show will be an essential diary date for customers to find out about the latest technologies and innovations to hit the market. As Entatech holds exclusivity as the official ‘distribution partner’ of Multiplay, this event is guaranteed to truly cement Entatech as the leading PC gaming and components distributor in the UK.
Over 20 Entatech vendors will be exhibiting at EntaLive Play including AMD, Fractal Design, Func, XFX, ZOTAC, Microsoft, Philips, Intel, Mad Catz, NVIDIA, Western Digital and be quiet!; with additional vendors to be announced over the coming weeks.
Showcase partners AMD, WD, Microsoft and NVIDIA will not only be exhibiting, but will also occupy one of the 6 seminar slots available at the event, conducting short presentations and live demonstrations on the latest products to be released from their product portfolios.
Craig Fletcher, Founder and CEO of Multiplay, commented: "We're incredibly excited to be partnering with Entatech to bring a whole new trade dimension to our event. Insomnia Gaming Festivals have always offered great opportunities for companies to engage directly with our highly influential gaming-orientated attendees, but now at Insomnia52 we have the chance to truly expose the gaming community’s trading power. It’s the best of both worlds!"
Two gaming tournaments will held throughout the day, sponsored by Entatech vendors, with the winners of each tournament receiving a fully built rig. A professional gaming team will also make a guest appearance and play on the rig to show delegates exactly how to maximise the rig’s performance.
Jon Atherton, Entatech Director, commented: “This will be the biggest event Entatech have ever done and what better timing – to precede the biggest consumer gaming event in the country - i52. Anyone who knows me knows I am an avid PC gamer and our gaming channel is one of biggest growing and most innovative with a fantastic range of vendors – some of which we hold UK exclusivity for. EntaLive Play at Insomnia is the perfect platform for Entatech to present ourselves as the number one PC gaming distributor, whilst also posing a great opportunity to further increase the breadth and awareness of our gaming vendors.”
The day will conclude with the EntaLive Play Party, held at the Casino Show Bar at the Arena. Top Entatech customers will be invited to join Entatech for an all-expenses paid evening with full entertainment – a great way to kick off a weekend of hard core gaming – along with press, suppliers and trade bodies.
About Entatech
Entatech is a leading IT distributor with over 20 years’ experience in the IT industry. With over 10,000 products from 90 manufacturers, Entatech supply innovative products at competitive prices, accompanied by a friendly approach and an award winning sales team. Visit entaonline.com for full information about each of Entatech’s eight product divisions, a meet the team facility, express shopping, special offers, bundles and comprehensive account management facilities.
