PRESS RELEASE
London, UK. - December 18, 2013. Exertis Gem, one of the largest IT, Home, Lifestyle and Entertainment distributors in the UK, today announced an exciting new partnership with BOOM, a portable audio brand targeting adventure-oriented consumers.
BOOM (Born on Original Motives) rose out of Southern California's culture of urban artists, surfers, extreme sports fanatics and underground musicians, and seeks to create quality sounding products with a unique design aesthetic that's reflective of an active and artistic lifestyle.
Endeavoring to break preconceived molds and to encourage free thinkers everywhere to defy tradition, push the limits and act on original motives, BOOM is a powerful brand that delivers a fresh and an expressive range of personal audio products.
Designed for young people who live in the moment and connect to bigger ideas, BOOM provides a sturdy and durable experience that adjusts to any listening situation. For example, the ‘tough as nails' BOOM R4A DJ headphone is engineered to withstand late nights at the club and can easily take a beating whether stomped on or tossed around in a vinyl bag.
BOOM's ideals have secured them a loyal base of customers who love to experience originality combined with compelling industry dynamics.
Providing an extensive and varied range of products and services to the retail and reseller markets, Exertis Gem is delighted to welcome BOOM and their committed team, and is also enthusiastic to support their clear and significant growth opportunities in the UK market.
For more information on BOOM, please contact Exertis Gem's dedicated sales team on 01279 822 822.
About BOOM
BOOM (www.boommovement.com) is a company of the Sound United (www.soundunited.com) family of consumer electronics brands. Designed for the consumer leading an active, adventurous lifestyle, BOOM designs personal audio products that make sharing your music as simple as enjoying it.
From rugged, portable, Bluetooth speakers to in-ear and over-ear headphones, each BOOM product continues to serve the lifestyle of the adventurous individual, born on original motives. Sound Inspires. Be BOOM.
About Exertis
Established in 1983, Exertis today employs over 1,600 people worldwide with offices in the UK, Ireland, France, Holland, Belgium, Sweden, the USA, Mexico and China.
In our most recent financial year to 31st March 2013, Exertis had a turnover of £1.8 billion and grew by 17.9%.
Exertis is part of DCC plc, a FTSE 250 company, specialising in international sales, marketing, distribution and business support services, employing over 9,500 people worldwide with an annual turnover in excess of £10.5 billion. Being part of DCC plc provides Exertis with superior financial strength and the ability to continually invest in bringing new services to the market.
