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Gem announce an exciting new partnership with Maxell

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PRESS RELEASE

Electronics manufacturer joins Gem to enhance their consumer electronics range 

London, UK. - 22 June 2013. Gem Distribution, one of the largest hardware, software and gaming distributors in the UK, is delighted to confirm the addition of Maxell, a global manufacturer of consumer electronics, to enhance their category offering.

With their outstanding reputation for excellence and reliability, the collaboration with Maxell will see Gem offering a diverse range of products from the electronics manufacturer, including an excellent range of Bluetooth Speakers, Headphones and vibrant Earphones to suit today's lifestyle focused consumer. 

The product offering from Maxell will compliment Gem's audio category perfectly, creating a stronger line-up of accessories to offer Gem's loyal customers.  "Maxell has a broad portfolio of products in a growing market, so naturally we are thrilled with the opportunity to represent the brand as they develop and grow their presence in the UK" says Anthony Haworth, Commercial Director for Gem Distribution.

"Gem has extensive experience of working closely with the retail sector, helping to develop brands, and Maxell is delighted to be working in partnership with their dedicated teams to deliver our products to customers with efficient service" comments Paul Johnston, UK Sales Manager at Maxell.

The complete range of Maxell products will be available from Gem Distribution in August 2013.  For more information, visit store.gem.co.uk or contact a member of the Gem sales team on 01279 822 822.

About Maxell

Maxell Europe Ltd is a group company of Hitachi Maxell, Ltd. Japan.

Hitachi Maxell, Ltd. is a leading global manufacturer of information storage media products, including magnetic tapes; optical discs and battery products such as lithium ion rechargeable; micro batteries and alkaline dry batteries, and the company has over 50 years' experience of producing industry-leading recordable media and energy products for both the consumer and the professional markets.

Since its foundation in 1960, Hitachi Maxell, Ltd. has built up an international reputation for excellence and reliability, pioneering the power supplies and digital recording for today's mobile and multi-media devices, leading the electronics industry at home and abroad in the fields of storage media and batteries.

Maxell started in business as a battery manufacturer and formed the company name by taking the first 3 and the last 3 letters of its first product: Dry Cell Batteries. The name is a shorted version of the phrase:

MAXimum capacity dry cELL

From being one of the first companies to develop alkaline batteries and Blu Ray camcorder discs, Maxell has always assured its customers of industry leading product innovation and is one of the world's foremost suppliers of memory, power, audio and visual goods.

Now Maxell is pioneering the power supplies for today's mobile and multi-media device, with the AIR VOLTAGE range of Wireless Charging Solutions, AirStash® - the first and only Wireless Flash Drive, Multimedia Players, Storage Devices, Headphones, re-writable DVD's and Optical Disc Re-Writers.

For further information please visit www.maxell.eu.

About Gem

Gem provide our partners with end to end integrated supply chain solutions and added value distribution to the retail channel for  gaming, software, peripheral, consumer electronics  and connected home technologies. In our third decade, Gem's history of success includes distribution partnerships with Microsoft as well as Logitech, Nintendo, Netgear and Symantec. Gem also offers exclusive UK distribution of Xbox 360, Codemasters, Livescribe and Take Two producing an annual group turnover in excess of £450 million. Gem supply to an extensive customer base including well-known high street and Internet retailers, corporate resellers, mail order companies and independent retailers.  We have also recently extended our category reach into new sectors of the market including audio/visual, digital pens and video cameras.

Our multi-facetted business extends outside of sales and distribution providing one integrated solution through our Gem Logistics and Gem Creative divisions. For further information on Gem's services visit www.gem.co.uk.

Gem is a wholly owned subsidiary of DCC plc, for further information please visit www.dcc.ie.