Press release
Azlan EMEA, Tech Data's enterprise networking and mid-range systems business, has signed a pan-European distribution agreement with Avaya, a leading provider of IP telephony, contact centre and unified communications solutions. The agreement will extend availability of Avaya solutions throughout the region and enable Avaya partners to take advantage of Azlan's high level pre-sales support and advanced logistics services.
Avaya is recognised as a leading player in the market for IP telephony and communications solutions, which is currently presenting resellers with a tremendous range of new opportunities and potential.
Steve Cant, European Business Development Director at Azlan Europe, believes that "end-user customers see Avaya technology as a strategic differentiator for their business". He goes on to say that "higher levels of end user demand, complexity of solutions and growth in the channel community are making more versatile and flexible distribution services essential". In line with recent announcements, Azlan looks set to continue its commitment of investing in value add services aimed at consistently and reliably delivering against the channels increasingly diverse needs.
Commenting on behalf of Avaya,Thomas Veit, Director EMEA Distribution, Avaya, states: "Azlan will provide Avaya partners with access to our full range of solutions and help extend Avaya's reach in the European market. With its strong reputation and presence right across the European region, Azlan is well-placed to support Avaya's EMEA business development and future growth plans."
"Azlan continues to provide the value add initiatives and relationship focus to support reseller partners to enter and accelerate opportunities within high growth advanced technologies such as unified communications", commented Simon England, VP Enterprise & MD Azlan Europe. "As one of the global leaders in business communications applications, systems and services, this agreement provides Azlan resellers with a major addition to the voice technology portfolio which they can offer to customers".
The agreement also underlines Avaya's commitment to the channel, says Veit. "Avaya has made a firm commitment to supporting the channel and we are working through distribution with a growing number of authorized resellers and integrators to address a wide range of customer requirements. To that end, it's critical that we provide our partners with access to our solutions in the most effective and cost-efficient manner and we believe Azlan will help Avaya to meet partner needs."
Azlan's operations in Germany, Austria and Switzerland will add the full Avaya range to their portfolio and begin marketing and selling the vendor's range of solutions - and providing support to Avaya partners - with immediate effect. Other Azlan European country operations will add the Avaya portfolio during 2009.
