Location based services
Another obstacle will be popular acceptance. The history of the technology industry is littered with bright ideas that failed because they never caught the public's imagination. Sarantel's presentation on its new product highlights the following qualities it thinks LBS will have to deliver in order to succeed:
- The services that consumers want (as opposed to ones that operators would like to sell)
- Affordable, even in international roaming scenarios
- User friendly services that work-highly accurate and compatible with the way people actually use their handsets
- LBS services and platforms that are interoperable across carriers
It's easy to see how much potential there is in the LBS market but there's also clearly a long way to go before we're all using LBS on our mobile phones. We would like to hear what you think about LBS; is it something you would use, even if you had to pay extra for it? Do you think Sarantel and Nokia are right to "bet the farm" on it? Let us know in the HEXUS.community.
