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PC market: Apple gains, Acer loses

by Scott Bicheno on 14 July 2011, 14:56

Tags: Acer (TPE:2353), Apple (NASDAQ:AAPL), Gartner (NYSE:IT)

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Market forces

The two big PC market researchers seem to have started synchronising their quarterly releases on that topic, so we get to see the consensus from both IDC and Gartner.

In our earlier report on the IDC figures we focused on the broad global market, and the welcome news that it has returned to growth once more, albeit not by much. But within those figures were some interesting insights into how things are going for the big OEMs. Most notably Acer saw a ten percent decline in the number of PCs it shipped, when compared with the same period a year ago.

Gartner's figures paint an even grimmer picture for the Taiwanese PC giant, with a 20 percent contraction over the same period. Within EMEA, where Acer is having all sorts of channel complications, it shipped 35 percent fewer PCs in Q2 of this year than a year ago, and lost the top spot to HP.

"For the second consecutive quarter the PC market in EMEA showed decline," said Ranjit Atwal, research director at Gartner. "The PC market in the region remained weak due to slow consumer demand and lower sell-in with PC shipments. In addition, high inventory adjustments by Acer worsened the downside view of the market.

"If we remove Acer, the EMEA PC market would have showed a 3 percent growth year-on-year. While this may be an impractical view of the market, it is important to separate supply issues of one vendor against the general trends in the market."

In its analysis of the figures, Gartner noted: "Acer's problems stemmed from its low-price, high-volume business model, which is no longer effective." It also noted that some three million mobile PCs were cleared out of distribution in the intervening time.

 

Preliminary EMEA PC Vendor Unit Shipment Estimates for 2Q11 (Units)

 

Company

2Q11 Shipments

2Q11 Market Share (%)

2Q10 Shipments

2Q10 Market Share (%)

2Q11-2Q10 Growth (%)

HP

4,930,934

21.4

4,757,512

19.6

3.6

Acer

3,255,000

14.1

5,001,106

20.6

-34.9

Dell

2,416,497

10.5

2,217,815

9.2

9.0

Asus

2,005,809

8.7

2,054,264

8.5

-2.4

Lenovo

1,333,857

5.8

1,299,758

5.4

2.6

Others

9,128,114

39.6

8,901,074

36.7

2.6

Total

23,070,211

100.0

24,231,529

100.0

-4.8

Note: Data includes desk-based PCs, mobile PCs, including mini-notebooks but not media tablet such as the iPad. Final estimates will be subject to change. Source: Gartner (July 2011)

 

Meanwhile, over in the US, Apple continued to gain ground on the rest, and is now the third biggest PC-maker over there. While iMac and MacBook launches have generally gone down well, a lot of this is surely down to the halo effect of Apple's mobile devices.

"Given the hype around media tablets such as the iPad, retailers were very conservative in placing orders for PCs. Instead, they wanted to secure space for media tablets. Some PC vendors had to lower their inventory through promotions, while others slimmed their product lines at retailers," said Mikako Kitagawa, principal analyst at Gartner.

 

Preliminary United States PC Vendor Unit Shipment Estimates for 2Q11 (Units)


Company

2Q11 Shipments

2Q11 Market Share (%)

2Q10 Shipments

2Q10 Market Share (%)

2Q11-2Q10 Growth (%)

HP

4,552,777

26.9

4,608,280

25.7

-1.2

Dell

3,821,759

22.6

4,236,303

23.6

-9.8

Apple

1,814,000

10.7

1,671,500

9.3

8.5

Toshiba

1,616,400

9.6

1,565,000

8.7

3.3

Acer

1,570,257

9.3

2,028,284

11.3

-22.6

Others

3,539,666

20.9

3,803,974

21.2

-6.9

Total

16,914,859

100.0

17,913,341

100.0

-5.6

Note: Data includes desk-based PCs, mobile PCs, including mini-notebooks but not media tablet such as the iPad. Final estimates will be subject to change. Source: Gartner (July 2011)

 



HEXUS Forums :: 6 Comments

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Since 400 million copies of Windows 7 have been shifted already it is no wonder PC sales are starting to slow down. I suspect a lot of people bought new PCs soon after Windows 7 was released but with Windows 8 on the horizon I would not be surprised if people are holding off until then.

It wouldn't also surprise me if many people have updated their existing Vista installations and stuck with their older computers. I wonder how world wide figures look for PC sales though??

It will be interesting to see the PC sale figures when Windows 8 is released in Q2 2012.



http://www.netmarketshare.com/os-market-share.aspx?qprid=9&qptimeframe=M&qpsp=126&qpnp=25#

Windows 7 does seem to be having massive sales though.



If anything OS X had had similar market share even last year before the iPad.

OTH,these figures actually don't show the total number of devices which the operating systems are installed on.
Hmm, do most people really buy PCs according to the release of a new OS? I don't know when Win 8 is meant to be released and while I *may* take it into consideration if I was buying a new laptop (then again, not really given that I went ahead and bought one 2 months ago), but I am sure my parents for instance wouldn't. In fact, given that I was not very complementary about ME and Vista, they usually ask me if they should get the newer OS IF it is in the market, but never if they should hold back for a new OS.
I'm curious - anyone know why Apple seems to do better in the US than elsewhere? Is it because:
  • US schools using Macs, so Ma and Pa get one for Junior
  • Better pricing
  • Higher disposable incomes
  • Harder sell in advertising
or something else, or a combination of factors? From what I've heard in US podcasts, Mac's seem to be a pretty standard PC - certainly not with the “high end” tag that they seem to have over here.

Of course, PC makers also have to compete with folks like me (and I guess a good many other Hexus'ers) who built their own PC. On the other hand you can't really build your own Mac. Not that I'm suggesting for a microsecond that this counts for more than a tiny fraction of a percentage point.
I'd say it's probably more to do with price considering the currency sign swap common with Apple products over here. Not limited to Apple of course, it's all to common with lots of products (especially technology).

I didn't think Macs carried a ‘high-end’ tag? Considering they're not - certainly not for a given price. A high-end system would be a Mac Pro but it's a workstation, not a desktop and it's not exactly within the price range of most consumers.

Not exactly sure what you mean by ‘can’t build your own Mac', it's a computer like any other - it's not somehow this separate branch of hardware they'd have you believe.
watercooled
Not exactly sure what you mean by ‘can’t build your own Mac', it's a computer like any other - it's not somehow this separate branch of hardware they'd have you believe.
Let me explain … sure you can build a system that'll run OS X. In fact, if what I'm lead to believe is true, you can build a technically superior system to the ones that Apple ship. Problem is that having built a box, you then can't really go out and get a copy of OS X to put on it - due to the license of OS X.

Idle curiosity of mine as to whether you'd be able to use a core component from a real Mac and that'd be enough to satisfy the legal requirements of the OS X license, (I'm just going on here-say). E.g. raid eBay and get a Mac Pro motherboard or case from a “for spares or repair” system (which seem to be reasonably priced) and then buy other components to build your own Mac.