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Review: Mobilesift - new easy-to-use mobile-phone comparison site

by Bob Crabtree on 27 November 2006, 22:00

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Useful info? The press release


New mobile phone comparison service launches

27 November 2006 – New mobile phone comparison Web site Mobilesift.co.uk has launched. Mobilesift helps UK shoppers find, compare, and buy a mobile phone online.

Mobilesift creator, Andy James, was inspired to set up the site after he found existing mobile phone comparison sites failed to provide essential information.

"Choosing the best mobile phone deal is easy, providing you have all the relevant information to make an informed decision", says James.

Mobilesift offers this essential information in the form of buyers' guides, faqs, tips and 'key features'. Selecting a mobile phone is straightforward. A unique filter feature lets visitors narrow down their mobile phone selection by only displaying mobile phones meeting their network and/or feature requirements - a real time-saver.

As Christmas approaches, many shoppers turn to the Internet to seek out mobile phone bargains.

"A smart move", says James - "some excellent savings can be had by buying a mobile phone online, as opposed to a high street store. Free line rental deals are very popular – consumers can potentially save hundreds of pounds on a 12 or 18-month contract deal".

Easy-to-use and informative, Mobilesift compares the latest mobile phone handsets, including Nokia, Motorola, LG, Sony Ericsson, Samsung and other brands. Shoppers can compare the best deals for pay-monthly contract or pay-as-you-go mobile phones.

For more information, please visit http://www.mobilesift.co.uk.


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HEXUS Forums :: 12 Comments

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Posted by Tom Scott - Mon 27 Nov 2006 14:37
Great idea, poor execution - only compares the networks own sites, plus carphone warehouse and mobile shop for the best prices, so its unlikely to be the best deal around.
Posted by Bob Crabtree - Mon 27 Nov 2006 16:21
It's early days yet.

This seems to me to be a labour of love and I am expecting it to improve quite considerably in the near future.

My biggest concern, in truth, is about the accuracy of the product information on the site.

Every substantive mistake means there's a likelihood that a phone will drop off the list when it shouldn't have done or wrongly be included.

If the information is accurate, though, this will be a very useful and speedy tool in narrowing down the choices even though it's not necessarily going to be the only search tool you'd use.

So, I'm kind of assuming that Andy is going to be adding some ads on the site, to increase the revenue. Certainly, I would!

And, of course, currently, there's no info on the site about hands-on experiences, so you'd need to look elsewhere for that side of things for the various phones you're considering.
Posted by DeludedGuy - Mon 27 Nov 2006 21:21
Would be nice to compare phones side by side so you could see which has better battery life etc…
Posted by Bob Crabtree - Mon 27 Nov 2006 21:50
DeludedGuy
Would be nice to compare phones side by side so you could see which has better battery life etc…

Andy seemed to me to be very open to suggestions - and I'm expecting him to be keeping an eye on this thread, so I think this and all other ideas for improvement will be welcomed by him.
Posted by sift - Tue 28 Nov 2006 22:32
Thanks for the comments Bob and DeludedGuy.

Regarding your comments:

I've got a whole list of possible features to include - side-by-side comparisons is one of them.

Getting more merchants on board is of course an aim. It's sensible and practical to only include a handful of merchants at launch stage.

Feedback and suggestions are always welcome - I'll be implementing some features to make this easy to do.

Bob, regarding accuracy:

Feedback mechanisms, data input validation by multiple people, as well as several other options, can be used to ensure high accuracy. I'm looking into this right now.

Tom Scott:

You appear to think that a just-launched Web-site is a finished product - a naive assumption. Your comment was hasty and inaccurate.

so its unlikely to be the best deal around.

The merchants listed on Mobilesift.co.uk (as well other merchants who have yet to be listed) will in most cases offer consumers the best deals, and the best selection of handsets.

I'm open to merchant suggestions. Merchants have to reputable, well-established, offer competitive deals, and their Web site must provide a good user experience.

Andy
Mobilesift.co.uk

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