Taking stock
Hitachi GST's vice president of marketing and branded business, Azmat Ali, said the device would be important because "even though people are inundated with digital content daily, many are not taking the necessary precautions to safeguard their content."
He explained that the new external hard drives "together with consistent backup practices, will help people keep their digital memories, entertainment and business documents safe."
One thing that doesn't appear ‘safe', however, is Hitachi's share price, as the firm suffered its biggest single-day slump on Monday after news the electronics maker planned to flog 300 billion yen worth of shares and another 100 billion yen in convertible bonds to raise $4.5 billion in a bid to bolster its capital base.
The public share offering would be Hitachi's first in 27 years and the shock seems to have sent the company's shares into a bit of a freefall, plummeting 8.5 per cent in just one day.