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ATi chipset division coming on strong (in North America at least)

by David Ross on 2 August 2005, 00:00

Tags: ATi Technologies (NYSE:AMD)

Quick Link: HEXUS.net/qabmx

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HEXUS remember the days when ATi Technologies, was generally a rather conservative operation, but it seems that those days are fading fast...

ATi Xpress 200

Further evidence of this is that its chipset division seem to be getting in the game (somewhat), and are finally promoting a range of its partners RADEON XPRESS 200 based mainboards directly from the ATi website.

Here's a new page on ATI's website where this is happening.

However we note that when customers outside of North America, or at least those with IP addresses originating from Europe, click on each 'Buy Now' button, they're presented with a pop-up box advising "European E-tailers: Coming Soon".

As the latest ATi RADEON XPRESS 200 based mainboards have been freely available here in the UK for months now, (for instance from a number of reputable on-line retailers such as SCAN International here and here , we're uncertain why a decision was made to launch this promotional activity without ensuring that potential customers based in Europe could easily purchase these products...

Here's a list of articles on HEXUS which feature the ATi RADEON XPRESS 200 chipset:

ATi RADEON XPRESS 200
EQS A58XK9-ALF RADEON XPRESS 200P
CEBIT 2005: Sapphire's GROUPER to take on nForce 4



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Any take from Andrzej on this yet?