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Netbooks taken off the Toshiba (USA) menu

by Mark Tyson on 25 May 2012, 23:42

Tags: Toshiba (TYO:6502), Netbooks

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Netbooks have rarely hit the headlines since their introductory years and now, with their sales figures reaching new lows, we may see less and less of them. Toshiba isn’t impressed by the negative trend and has decided to drop the format entirely in the USA according to Liliputing, who talked to a Toshiba exec. Instead Toshiba will be focusing on Ultrabooks, with their similar thin and light form factor but possessing much better performance – but at more than double the price of a netbook.

Toshiba might be said to have invented the netbook with their diminutive range of Libretto sub-notebooks from the mid 1990s but the form factor really took off in 2007/8 when the ASUS Eee PC models, based on the thrifty new Intel Atom processor, became big sellers.

 

These new Toshiba NB510 Cedar Trail machines won't be released in the US


With the nosedive in popularity, down 34 per cent from this time last year, and competitive budget range prices it’s not surprising some bigger name brands aren’t so keen on netbooks any more. However the previous popularity of netbooks showed the industry the pent up demand for portable net connected devices with good battery life and a competitive, accessible price. Definitely though, in the last couple of years a lot of portable computing is done on smartphones and tablets which have eaten into and taken over on-the-go netbook functionality to a large degree.

Other PC makers have already pulled out of releasing netbooks in the US. Dell and Lenovo won’t be releasing any more and so far this year there have been no new models in the US from Sony or Samsung.

I had a netbook from 2008 until a few months ago and used it a lot; it was easy to shove in a bag, had good battery life of about 5 hours and ran the same OS as on my desktop machine. But it started to feel very slow and I didn’t replace it with another netbook because, even 4 years later, newer models didn’t seem to offer anything more. Is the end of the netbook in sight or will it rise again?



HEXUS Forums :: 10 Comments

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The main attraction of the netbook is its low cost. But of course manufacturers like Toshiba who couldn't help themselves, jumped on the bandwagon and floged these slower and less capable machines at the same price of regular laptops, and now they'll evolve in to even more expensive machines in the form of the Ultrabook. I think there is still a place for the netbook provided the costs are low, but the focus now on more profitable tablets at comparable price points will preclude any further development of netbooks – in other words, the netbook is dead.
I don't think the netbook is dead, it just isn't the golden box shifter it was a few years ago, there are other products that cover the selling points of the original netbooks.

Netbooks were a lot smaller and in many ways more convenient than regular laptops, tablets now do this as well, so do ultrabooks as well as small form factor laptops with non-Atom processors.

I can't see them going away altogether, but some manufacturers - like Toshiba - that need more than just volume of product will move away from this segment.
The only reason I am tempted to change my netbook is the dissapointingly restrictive 600 vertical pixels. If I go and blow nearly 900 quid on an ultrabook I will end up with 768. No point, is there?
I think netbooks have become an evolutionary dead-end, ousted by the tablet and the ultrabook. Laptops are falling in price anyway, and a linux system can be installed on a bare bones laptop to achieve the same result.
peterb
I think netbooks have become an evolutionary dead-end, ousted by the tablet and the ultrabook. Laptops are falling in price anyway, and a linux system can be installed on a bare bones laptop to achieve the same result.
The only thing is size. My wife's Lenovo Ideapag U160 is about the largest I would ever have for myself, and I mean the footprint rather than the thickness, even then I think I would prefer a smaller screen, but still with a decent resolution.