AMD drops pricing of Radeon RX 460 and RX 470 by US$10

by Mark Tyson on 24 October 2016, 10:01

Just ahead of the weekend some websites received confirmation from AMD, concerning an impending price drop. The Tech Report received one such communication in which AMD talked up the capabilities of the Radeon RX 460 and RX 470 graphics cards, and compared them directly with Nvidia's soon-to-be-released GTX 1050 Ti, among other similar priced cards. Another site, TechPowerUp, published some official comparison slides from an accompanying AMD press deck.

The press deck slides are interesting to look through, and they came from a file named '1050Ti vs Polaris Update'. A key slide, reproduced above, shows that in a raft of current popular games titles the RX 470 easily beats an upcoming GTX 1050 Ti OC by between 1.13x and 1.7x in various 1080p gaming tests.

AMD says that it is positioning the RX 470 directly against the GTX 1050 Ti and previous gen GTX 960 cards. It doesn't just beat the opponent cards on speeds, the Polaris card also surpasses the competition on technology; supporting dual-GPU, Asynchronous Compute, improved memory bandwidth, Adaptive Sync (FreeSync), and HDR visuals.

At the time of writing Nvidia GeForce GTX 1050 and 1050Ti reviews are yet to go live but HEXUS has an Asus Radeon RX 470 Strix Gaming OC 4GB review, and Sapphire Radeon RX 460 Nitro 4GB review from August for you to pick through.

Unfortunately for those of us across the pond, all the pricing and talk of pre-emptive price cuts is in dollars right now. With that in mind let's have a look at the competitive landscape in MSRP dollar price terms with the $10 cuts in place…

AMD RX460	AMD RX470	Nvidia GTX 1050	Nvidia GTX 1050 Ti
$99	$169	$110	$140

Of course, competition definitely exists outside of the US, so we should see similar moves in Europe/worldwide. Readers will have a much better grasp of how the Nvidia GeForce 1050Ti performs soon. The Nvidia GeForce GTX 1050 Ti rolls out to retailers from tomorrow, and the GTX 1050 rolls out from 8^th November.

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Whilst I appreciate that AMD needs to make profit where and when it can, I very much feel that the RX products are still slightly over-priced for what they deliver.

Don't get me wrong: I'm not biased against AMD at all. In fact, if I were able to get a new card right now, I'd go for an AMD RX 480 4GiB over an Nvidia 1060 3GiB.

All that aside, the RX 460 is just about the right price, but could do with being £99.99 or under, as it then delivers great bang for your buck if you're gaming at resolutions lower than 1080/1200P.

For the RX 470, it's priced just too closely to the RX 480. Based on how consumers see things, prices brackets need to be clearer. The RX 470 should be closer to around £149.99 if the RX 480 4GiB is going to remain close to £199.99. If possible, I think that the 8GiB version should be closer to this price, but in light of recent downward pressues on sterling, that is unlikely to be feasible for some time.

Definitely hoping for continued competition here to keep prices fair. Just a shame that we're waiting until at last Q1 for AMD “Vega” (if we're lucky) to provide any competition to Nvidia at the high-level (1070 / 1080).

anselhelm
All that aside, the RX 460 is just about the right price, but could do with being £99.99 or under, as it then delivers great bang for your buck if you're gaming at resolutions lower than 1080/1200P.

You can generally find an RX460 for a penny under £100. Only bothering to look on ebuyer they have one for a penny under £99.
http://www.ebuyer.com/754200-powercolor-red-dragon-rx460-graphics-card-ebuyer-com-axrx-460-2gbd5-dh-oc

Much like the 1050 doesn't sound much better than the 950 it replaces, the 460 isn't that much faster than the 260X. Also annoying that there aren't low profile and/or single slot versions for smaller machines which would make the lack of progress in performance more acceptable.

All a bit disappointing really.

DanceswithUnix
Much like the 1050 doesn't sound much better than the 950 it replaces, the 460 isn't that much faster than the 260X. Also annoying that there aren't low profile and/or single slot versions for smaller machines which would make the lack of progress in performance more acceptable.

All a bit disappointing really.

The 460 outperforms the 260x, but you're right in that it's not by a huge margin. On the other hand, its power consumption is nearly halved, and it brings with it a hugely updated feature set.

The 1050 seems a bit odd - Nvidia is touting performance gains of ~50% over the 750ti, which translates to barely more than the 950. Again, power consumption is (presumably) lower, and some features are added or updated, but the upgrade is significantly smaller than AMD's equivalent. This seems like an economic play by Nvidia - smaller dies are cheaper to manufacture (even on more expensive process nodes), so it makes more sense to make this than rebadge/slightly update the 950.

I agree that the lack of single slot/LP cards is a bummer, but cooling a 75W card in those form factors without excessive noise is a challenge, especially when you have little leeway in terms of budget. Generally, those form factors are reserved for the ~40W cards around the x40 series from both AMD and Nvidia - the cards that can be cooled passively if needed.

OcUK has a few RX460 models for around £100 too.

They also have the Powercolor Devil RX470 for £165 delivered!!

Valantar
I agree that the lack of single slot/LP cards is a bummer, but cooling a 75W card in those form factors without excessive noise is a challenge, especially when you have little leeway in terms of budget. Generally, those form factors are reserved for the ~40W cards around the x40 series from both AMD and Nvidia - the cards that can be cooled passively if needed.

Shame that niche has been killed by IGP's - bristol ridge on a small motherboard is going to be the closest you can get

AMD drops pricing of Radeon RX 460 and RX 470 by US$10

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