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AMD backtracks on Battlefield 4 bundle?

by Tarinder Sandhu on 15 November 2013, 12:30

Tags: AMD (NYSE:AMD)

Quick Link: HEXUS.net/qab5az

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AMD pleasantly surprised us the other day by announcing that the much-hyped Battlefield 4 was to be bundled with any Radeon R9 series cards.

The above graphic, taken from an AMD-provided PDF, is pretty clear which GPUs are to be included in this new bundling effort. AMD went on to say " First, if a gamer purchases any AMD Radeon™ R9 Series product starting 11/13, they will get a copy of Battlefield 4 with that purchase. As with any game bundle, buyers must first check availability, which they will easily be able to do at www.amd.com/battlefield4." That's pretty clear, right?

However, just this morning, AMD has backtracked on the statement by saying that "AMD’s Battlefield 4 promotion was not clear and has led to some confusion in the marketplace. It suggested that all customers who purchased an AMD Radeon R9 series graphics card on or after November 13, 2013 would receive a complimentary copy of Battlefield 4.  While all AMD Radeon R9 series cards are theoretically eligible for the promotion (which is administered by AMD’s channel partners), retailers and add-in-board partners ultimately decide which select AMD Radeon R9 SKUs will include a copy of BF4.

Now, call us obtuse, but the original wording does indeed say that 'any' R9 card is eligible for the promotion - there's certainly nothing confusing about that. The page carrying all this revised information, http://www.amd.com/battlefield4, doesn't seem to provide any extra details, and clicking further (PDF) does little to clarify what 'select' means.

We've subsequently checked retailer pages for the Radeon R9 270X, a GPU that's supposedly entitled to Battlefield 4, and neither Scan Computers nor Overclockers.co.uk seem to have any Battlefield 4-compatible cards, save for a single Sapphire model, which, the AIB has told us, is a Sapphire-led initiative.

The Battlefield 4 bundling announcement caused obvious consternation amongst folk who had purchased Radeon R9 cards prior to 13th November, so "as a gesture of goodwill towards our loyal fans, AMD will be giving away 1000 BF4 codes through our social media channels over the coming weeks. Details will be available soon at www.facebook.com/amdgaming and on www.twitter.com/amdradeon."

We hope that AMD and its retail partners can resolve this bundling problem immediately; Nvidia's holiday gaming bundle isn't limited to select GPUs.

Asus has been the first to confirm to us that select R9 cards are included in the promotion, though it's telling that only the 270 and 270X are covered..



HEXUS Forums :: 5 Comments

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Oh well, I for one am not gonna complain when I don't get something for free.

No doubt someone will object and complain, but free is free. IMHO, I buy a graphics card for the hardware and not the accompanying bundled software, which I would consider a pleasant bonus.
Now, call us obtuse, but the original wording does indeed say that ‘any’ R9 card is eligible for the promotion - there's certainly nothing confusing about that.

No, that statement isn't confusing in and of itself, but it doesn't say that every R9 card will come with BF4, either. So it seems to me that AMD are quite right to issue a clarification, and it doesn't look like it's up to AMD to sort anything out - it's the partners and retailers who need to decide how they're going to apply the offer.

Presumably there's a limited allocation of vouchers, which is why they're not just throwing them into bundles with every R9 card sold, and they need to assess the demand for each card and work out how best to distribute the limited resource…
Its probably not that big a deal. I think anyone wanting BF4 badly enough has it already.

The only people this has/will affect are those wanting to jump onto the mantle API improvements, if its actually worth it anyway
Vent my frustration rank coming.

This giveaway is worth nothing considering the game doesn't work…. :)
Still feel they should expand the number of titles offered :/