Graphics card manufacturer Leadtek has today unrolled its new corporate identity, featuring a new logo and a changed web presence to suit.
The company, which also produces wireless communications and IP-telephony devices, has used its old logo for the last 19 years. Leadtek decided to revamp the logo as a sign of change, according to their press release:
Its new logo symbolizes a new beginning and a turnaround in the identity of a company that continues to grow steadily and is marching boldly into the future.
They say a picture is worth a thousand words, but what about a logo? Let's see...
The first "letter" combines an R and a D, to represent Research and Development, with the L and T in Leadtek representing Leading Technology. The old logo was blue, but this one is a different (newer, reborn?) blue and the typeface has been changed. All in all Leadtek are certainly very upbeat about the new logo and look intent on "marching boldly into the future".
