vacancies advertise contact news tip The Vault
facebook rss twitter

NVIDIA launches GTX 660 Ti, AMD responds with more price cuts

by Alistair Lowe on 22 August 2012, 09:06

Tags: AMD (NYSE:AMD)

Quick Link: HEXUS.net/qabk6n

Add to My Vault: x

Earlier this month, NVIDIA released its GeForce GTX 660 Ti range of cards, typically pricing in at £250. From our reviews of the 660 Ti card, we determined it to be a strong performance competitor, on average, besting AMD's Radeon HD 7870 in the gaming department.

However, we also noted some rather high UK pricing for the card, with overclocked variants priced too closely to the GeForce GTX 670 and, with stock offerings not proportionally differentiating themselves away from AMD's Radeon HD 7870, the GeForce 660 Ti was essentially stuck in retail limbo.

OCZ Radeon HD 7870 price-drop

AMD has been quick to catch onto this weakness and has instigated further price drops on its Radeon HD 7850, 7870 and 7950 range of graphics cards. Whilst price changes are yet to trickle down to many stores, Scan Computers is offering a number of Radeon HD 7950s from £240, matching bone-stock NVIDIA GeForce GTX 660 Ti offerings in price and performance.

The revised pricing reflects a US announcement yesterday that AMD would be implementing the following price changes across the pond:

Card Previous US price New US price New UK price
Radeon HD 7950 $349 $319 £240
Radeon HD 7870 $299 $249 £199
Radeon HD 7850 $239 $209 £160

We're still awaiting an official UK announcement, but it's clear that a price drop is taking place, at least in some stores, with it looking increasingly likely that AMD's performance range will become more affordable, country-wide, in the near future.



HEXUS Forums :: 20 Comments

Login with Forum Account

Don't have an account? Register today!
If I can snag a decent brand 7870 for sub £180 I'm all over it :)
£145 7850 (currently waiting ETA) - http://www.scan.co.uk/products/1gb-xfx-radeon-hd-7850-core-edition-4800mhz-gddr5-gpu-860mhz-1-x-dual-link-dvi-i-2-x-mini-display

I still can't decide whether to go for this one or just splash out the the 7950 though…
Well, this puts a £100 pound gap into the Radeon line up 7950-7970…Hopefully this will close
I was originally going for a 660Ti - then it came out at £250. So instead I think I shall save myself £100 and get an AMD 7850 instead to replace my 9600GT. The first time since 3DFX days I will not have a GeForce Card in my system. End of an Era I'm afraid.
TheEdGallagher
I was originally going for a 660Ti - then it came out at £250. So instead I think I shall save myself £100 and get an AMD 7850 instead to replace my 9600GT. The first time since 3DFX days I will not have a GeForce Card in my system. End of an Era I'm afraid.

http://www.aria.co.uk/Products/Components/Graphics+Cards+-+GPUs/Graphics+Cards+-+NVIDIA/GeForce+GTX+660+Ti/ARIANET+GeForce+GTX+660+Ti+2048MB+GDDR5+PCI-Express+Graphics+Card+w%2F+1+FREE+Game%21+?productId=51605