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Intel Unleashed webcast planned for Tuesday, 23rd March

by Mark Tyson on 18 March 2021, 10:11

Tags: Intel (NASDAQ:INTC)

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Intel Unleashed - MIGA              

Intel has a webcast planned for next Tuesday. The presentation is dubbed 'Intel Unleashed: Engineering the Future', and will be hosted by new CEO Pat Gelsinger. At the time of writing details about the presentation are thin on the ground, but it looks like the new boss is going to put together a presentation recapping some of Intel's glorious history and discussing how he can make Intel great again. Unlike a politician, with his engineering background he probably has a cogent plan with a chance of success.

The official description of the upcoming event from the Intel News Blog is that it will be and address on "the new era of innovation and technology leadership at Intel". We can eke a little more information from CEO Pat Gelsinger's personal Twitter account where he teases that "Exciting things are happening on 3.23.21! Please join me for a business update and webcast address on the new era of innovation and leadership at Intel".

Obviously between the recent launch of the Rocket Lake-S processors and their availability and media reviews there should be some talk about how RKL-S moves PC gaming forward, at least. However, this 11th gen of Core processors is already being seen as a stop gap and has little place in a talk about innovation and leadership under the control of the new CEO. By the end of 2021 though, we should have some thoroughly modern processors from Intel with its first 10nm hybrid CPUs for desktop PCs and exciting entry to full-blown PC gaming with its Xe-HPG discrete graphics cards.

Intel strikes back against the old I'm a PC, I'm a Mac ads

I'm not sure if this new set of ads from Intel has anything to do with the new CEO (doubtful) but it is interesting to see Intel try and turn the tables on Apple (Mac) via these slick promotional messages.

Back in the day Apple Macs were seen as innovative and cool, but it is quite easy to argue Apple's gloss has worn off, and is rather weather beaten as we enter 2021. The new set of ads seems to capitalise on how Macs, particularly laptops, haven't really changed much over the years. Meanwhile, Windows PC buyers have a lot of choices to address their particular needs.

Watch through this five ad playlist

A series of five short ads have been commissioned by Intel and cheekily feature the original 'I'm a Mac' guy, Justin Long as "just a real person" who is looking at laptops available nowadays. The ads cover easy Windows laptop wins like form factor choices, touchscreen options, gaming, and connectivity without dongles.

Poking fun at the Touch Bar

The above ads are all well and good but perhaps only a sideshow as Intel will be really worried about the success of Apple's transition from x86 to Apple Silicon Arm-based processors. This silicon level competition will be taken to heart more than any other by Gelsinger, and it seems almost a matter of pride that Intel will be able to come back and successfully 'engineer the future'.

HEXUS Forums :: 3 Comments

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Posted by six_tymes - Thu 18 Mar 2021 21:52
he's the opposite of that lazy ceo they had that sat around getting his noddle wet. I'm looking forward to seeing what Intel cooks up.
Posted by ik9000 - Thu 18 Mar 2021 23:23
Imagine starting a role only to find the last incumbment sunk your budget, allowed the good talent to leave, seemingly while keeping the dead wood, and that the only new thing in the file is obsolete before it's even come to market.
Posted by kompukare - Fri 19 Mar 2021 09:23
ik9000
Imagine starting a role only to find the last incumbment sunk your budget, allowed the good talent to leave, seemingly while keeping the dead wood, and that the only new thing in the file is obsolete before it's even come to market.

Which is all true, but the last incumbent also years and years of record revenues.
So looking at from the stockmarket where short-term thinking is rampant, he did well.
Of course, like HP found out a few years after the bean-counters were finished if you cut back R&D you increase short-term profits at the expense of the long-term
Not that HP and Intel are that comparable - and Intel didn't get their record revenues by cutting back on R&D - but HP went from ~20% marketshare, bought Compaq also at ~20% and managed to end up at ~20%.
Intel's problems IMO started when they said no to high-volume lower-margin stuff by refusing to not cripple Atom or manufacture the SoC for the iPhone. It just took a few years for that to become obvious.