MARKHAM, ON/ Munich, Germany - March 17, 2004 - ATI Technologies Inc. (NASDAQ: ATYT; TSX: ATY), today announced that the RADEONTM 9100 IGP, the world's most powerful, feature-rich integrated graphics processor, will power eMachines new 5210 desktop PC.

"In selecting a graphics processor for the 5210 we needed to strike a balance between high-performance and cost effectiveness," said Gary Elsasser, Vice President, Technology and Platform Development, eMachines. "By choosing ATI's industry-leading RADEON 9100 IGP, we provide value to our customers through offering powerful multimedia graphics at an attractive price point."

"ATI is continuing to raise the bar in the integrated graphics space with performance-leading products such as the RADEON 9100 IGP," said Philip Eisler, Vice President and General Manager, Mobile and Integrated, ATI Technologies Inc. "Being selected by eMachines provides a strong endorsement and testament to ATI's innovation and leadership in the integrated graphics processor market."

The 5210 desktop PC is now shipping, and is exclusively available at Dixons Group PLC, one of Europe's largest computer retailers. "With the 5210 we can offer a PC with mass market appeal that provides an optimal mix of power, performance and value," said Peter Lyons, European Buying Director, Dixons Group PLC. "The addition of the RADEON 9100 IGP allows us to offer our customers a no compromise visual experience, ensuring they can support a wide range of 3D gaming and multimedia applications."

In addition to featuring RADEON 9100 IGP graphics, the eMachines 5210 also includes an Intel® Pentium® 4 processor, 512 MB DDR RAM, 80 GB 7200 RPM hard drive, and CD-RW and DVD Drives, and an 8-in-1 front panel media reader.

The RADEON 9100 IGP will be on display at CeBIT 2004 (Hall 23, Stand C04), which takes place March 18-24 in Hannover Germany.

About eMachines
eMachines, recently acquired by Gateway, is dedicated to providing consumers with affordable, high-value personal computers. Incorporating the same high-quality, brand-name components as other major PC brands, eMachines is able to offer premium value to its customers by working closely with its manufacturing and retail partners, and by strictly maintaining one of the lowest operating costs in the PC industry. Since inception, eMachines has shipped more than six-million PCs through leading national and international retailers, catalog and online merchandisers. For more information, visit http://www.emachines.com

About ATI Technologies
ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2002 revenues in excess of US $1 billion, ATI has approximately 2,100 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).