THE TIME PLATINA: COBRA
'Time unveils PC with the ONLY Windows-compatible 64-bit PC processor'

Time has unleashed its first AMD Athlon? 64 processor-TM based PC ? the

Time Platina: Cobra! Featuring the ONLY Windows-compatible 64-bit PC

processor, the AMD Athlon 64, this revolutionary PC is designed to maximise

performance and produce an astonishing, true-to-life digital entertainment

experience.



Packed with innovations, such as HyperTransport? technology and integrated

DDR memory controller, the AMD Athlon 64 processor is a revolutionary

processor designed for extreme performance with today's software. This PC

processor is technically superior with AMD64 architecture, specifically

created to outpace the technology curve of current 32-bit limitations with

built-in support for 64-bit next generation AMD64-based software.



The new Time Platina AMD Athlon 64 processor-based PCs range harnesses the

power of the Athlon 64 platform and catapults the users into a movie?like

gaming experience in preparation for a new world of 3D interactive games

and digital media. Utilising ATi Radeon 256MB Graphics and 6-channel

surround sound, the Time Platina: Cobra produces a wave of incredible audio

and visual effects, immersing their users in a unique gaming theatre!



Head of Research and Development at Time, Imtiaz Ahmed, is excited to be

incorporating the ONLY Windows-compatible 64-bit PC processor in Time's

latest machines; "AMD64 technology allows PC users to take advantage of

upcoming 64-bit applications for new computing performance, productivity,

gaming and digital media software. The AMD Athlon 64 processor brings

industry leading performance and system efficiency to Time's high-end range

of Platina PCs and our most power demanding consumers."


"The AMD Athlon 64 processor, provides Time's customers extreme performance

computing for mainstream PCs today and will allow them a seamless

transition to the power of 64-bit computing in the future, without

sacrificing existing hardware or software", said Eugenio Bazzini, European

marketing director, AMD. "AMD is pleased that Time has joined us as a

launch partner of the AMD Athlon 64 processor launch, and with the Time

Platina: Cobra, the Time Platina Athlon 64 product range our shared

customers can realise maximum performance on all their applications."



Outstanding features of the Time Platina: Cobra include a Seagate 160GB

7,200rpm Hard Drive and 512MB DDR RAM memory, based on the latest nForce3

motherboard. The Time Platina: Cobra also utilises DVD-R technology as

well as an 16x DVD-ROM.



The Time Platina: Cobra is a superb addition to Time's ranges of home and

office PCs and once again highlights the brands commitment to quality and

innovation. This PC (price to be confirmed) is available from Wednesday

24th September by calling Time sales on 01282 777 555 or via Time's unique

Athlon 64 website http://www.timecomputers.com/athlon64

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Full Time Platina: Cobra, featuring AMD Athlon 64 Processor XP3200+ (£TBC),

specifications:

· AMD Athlon 64 XP3200+ Processor 3200+
· MSI 6702 nForce3 motherboard
· Platina style 7-bay full ATX case
· 160GB 7200rpm Hard Disk - Seagate
· 512MB DDR PC2700 RAM memory
· ATi Radeon 9200 256MB Graphics
· DVD-R
· 16x DVD-ROM Drive
· Multi Media Card Reader
· 6 Channel advanced surround sound system
· 56K V92 Modem
· TV Tuner Card
· Wireless keyboard and mouse plus 1.44MB floppy drive
· All other standard features
· Microsoft Windows XP Home
NB: Base Unit only system



-ends-



Time is the Time Group's leading brand of factory direct home computers and

offers excellent quality at great value prices. Time's ranges of desktop

and notebook computers provide both experienced and novice users with

machines individually prepared for their owner's specific use. The Time

Group's other brands include Tiny Computers and The Computer World, a new

retail brand launched by the Time Group in September 2002. Visit

http://www.timegroup.co.uk for the latest news on the Time Group.