PRESS RELEASE
Supports 4K Ultra HD Video Capture
Taipei, Taiwan - May 06, 2014 - ADATATM Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, announces the launch of XPG and Premier Pro series SDXC UHS-I Speed Class 3 (U3) memory cards. Compared to the UHS-I U1, write speeds are increased by 750% and 500%, respectively. Both series are designed to support the latest UHS-I U3 specifications, enabling the cards to capture professional grade high-quality images as well as smoothly transfer large files without any time gaps.
As demand for ultra-fine quality video continues to increase, the 1920 × 1080 pixel resolution of Full HD in the past has quickly evolved into the 4K Ultra HD high resolution standard (3840 × 2160). High-quality video recording creates larger files which require more disk space, presenting challenges to the operation and load bearing capacity of recording equipment and storage media. ADATA XPG and Premier Pro SDXC UHS-I U3 are specifically tailored to 4K2K ultra-high definition devices, and deliver outstanding speeds of up to 95/85 MB/s and 95/60 MB/s, respectively. The SDXC UHS-I U3 cards are ideal for burst mode photography and high resolution videos to capture each fantastic moment with the utmost precision.
According to the SD Association, the UHS-I Speed Class 3 (U3) must achieve a minimum write speed of 30MB per second and support UHS-I U3 photographic equipment specifications to deliver optimal capacity. ADATA XPG and Premier Pro series SDXC memory cards are based on the UHS-I U3 standard and provide users with next-level performance. ADATA SDXC UHS-I U3 cards have been tested under extreme conditions, and come with a lifetime warranty. The XPG series provides 64GB of storage capacity and the Premier Pro series is available in both 64GB and 128GB.
Availability
The Premier Pro series U3 card is available through selected retailers and distributors for the MSRP of £49.99 for 64GB and £79.99 for 128GB. The XPG series U3 card is available for £89.99 for 64GB.
About ADATA
ADATA Technology, one of the world's largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives. ADATA products are internationally recognized by Germany's iF Design Award, red dot Award, CES Best of Innovations Award, Japan's Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company's slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit www.adata.com.
