Safeguard Your Files Against Unauthorized Copying with Transcend's Copy Protected Memory Cards

PRESS RELEASE

January 9, 2013 - Transcend Information, Inc. (Transcend), a worldwide leader in storage and multimedia products, today announced the launch of its SD/microSD memory card copy protection solutions. Partially-protected and partially-free areas, read-only CD emulation, customized device security, excellent compatibility and high capacity are some of the features that make Transcend's Copy Protection SD/microSD cards ideal for use in OEM applications and distributing multimedia files.

Protect Pre-loaded Multimedia Files

For publishers of audio or video files, or educational institutions looking to distribute course material to students, SD and microSD memory cards present a portable and cost effective way to deliver digital content. Transcend's Copy Protection SD/microSD cards ensure the safety of valuable intellectual property by allowing access to media while preventing end users from making unauthorized copies. For added value, any space not utilized by pre-loaded data can be freely used as a normal SD card. When the protected data is deleted, the previously occupied capacity will be released as free space. Another available option is to make the entire SD/microSD card read-only so that end users cannot write to, modify or delete any part of the card capacity; only executing pre-loaded content is allowed in this optional configuration.

Custom Card Reader to Control Access

In view of data protection, Transcend's SD/microSD cards are available in a bundle pack with Transcend's USB 3.0 RDF5 card reader that acts as the only key able to unlock the card, and therefore eliminate any potential threat should the data fall into the wrong hands. Data can only be accessed when the SD/microSD card is inserted into the customized RDF5 card reader and connected to a computer. For an extra layer of security, SD/microSD cards can be pre-loaded with copy protected media and combined with the custom RDF5 card reader. As a result, individuals, schools, banks, the government, military and police personnel, software developers, etc. can rest assured that their sensitive data is fully protected against illegal duplication.

Host Device Authentication

The compact dimensions and multi-platform compatibility of SD and microSD memory cards provide manufacturers of small form-factor devices with greater design flexibility and cost savings. Perfect for use in OEM applications such as portable multimedia devices and GPS navigation systems, Transcend's Copy Protection SD/microSD cards can be customized with a card ID that is locked to a vendor's specific host device. This will restrict use of the card to only the device to which the card is locked.

Appendix: Copy Protection Solutions

About Transcend

Transcend is a globally recognized leader in the manufacture of storage and multimedia products. Established in 1988, Transcend offers a full line of standard and proprietary memory modules, flash memory cards, USB flash drives, portable hard drives, solid-state drives, digital music players, card readers, multimedia products and industrial products. Transcend has manufacturing facilities in Taiwan and China, and has offices in the United States, the United Kingdom, Germany, The Netherlands, Japan, Korea, Taiwan, China and Hong Kong. For more information, please visit www.transcend-info.com.