PRESS RELEASE
LONDON, UK - Today LaCie announced its award-winning Rugged hard drive is the first storage solution to feature both Thunderbolt and USB 3.0 technology on a high-performance SSD. These cutting-edge technologies make the new LaCie Rugged the fastest bus-powered* solution on the market.
"Since LaCie introduced the Rugged, it has been a favourite of creative professionals," said Philippe Spruch, CEO, LaCie. "It's trusted and always with them through the content creation process. Today, LaCie gives the ultimate solution to those professionals. The most impressive speeds I've seen to revolutionize their productivity."
NO COMPROMISE SPEED
The LaCie Rugged brings two industry leading technologies, USB 3.0 and Thunderbolt together so users can experience the fastest transfer speeds available on PC or Mac. The LaCie Rugged SSD delivers record-breaking speeds up to 380MB/s - making it the fastest bus-powered product ever. Respectively, the hard disk version performs up to 110MB/s, a 35 percent improvement over FireWire 800. Whether you are a photographer, videographer, or power user, the LaCie Rugged can move 10GB in a few seconds** and ensure zero lag-time when accessing files, viewing photos, or editing videos.
UNIVERSAL CONNECTIVITY
The LaCie Rugged ensures projects don't get derailed due to external drive or computer incompatibility. With both USB 3.0 and Thunderbolt interfaces, the LaCie Rugged is guaranteed to work on any PC or Mac. And because USB 3.0 is backwards compatible, the user can connect it to any standard computer on the planet. The LaCie Rugged is also fully bus-powered through the included USB 3.0 and Thunderbolt cables, so professionals will be up and running right out of the box. Its portability and ensured connectivity make the LaCie Rugged an ideal sidekick to a new Mac or UltrabookTM.
FULL DATA PROTECTION
Traveling from desktop to mountaintop, the LaCie Rugged can protect data against any threat. It is MIL-compliant for superior data protection from accidental drops up to 1.2m (4 ft). And thanks to SSD technology, it can resist intense vibration and shock. The LaCie Rugged is tough enough to be shipped for reliable delivery to colleagues, clients or partners and includes AES 256-bit encryption software to protect files from prying eyes or theft.
VIDEO
Watch the LaCie Rugged in action as a busy photographer makes a mad dash to meet an important deadline. See how speed, universal connectivity and ruggedness help save the day - http://bit.ly/KxuyhD.
AVAILABILITY
The Rugged USB 3.0 Thunderbolt Series, design by Neil Poulton, comes in a 1TB HDD model and 120GB SSD model. It is available through Apple Retail, as well as the LaCie Online Store and LaCie Resellers starting at £169.99. Fore product information, visit www.lacie.com.
ABOUT LACIE
With operations in the Americas, Europe and Asia, LaCie is a leading manufacturer of storage devices for Apple, PC, and Linux. LaCie has differentiated itself through sleek design and remarkable technical performance. Find out more about our products at www.lacie.com.
* Electrical Thunderbolt cables only. Optical cables do not permit bus powering.
** These transfer rates were achieved using a 120GB Rugged USB 3.0 Thunderbolt Series via USB 3.0 by Blackmagic Speed Test using a 17" Macbook Pro running OS X 10.7. Transfer rates vary from one computer to another and may vary slightly from one drive to another.
