PRESS RELEASE
Commitment to new HEVC standard benefits customers by enabling better 4K video playback and delivery of higher quality content to mobile devices
Taipei, Taiwan - June 5, 2013 - CyberLink Corp. (5203.TW), a provider of innovative media creativity solutions, today announced the development of a next-generation codec supporting the new High Efficiency Video Coding (HEVC) standard. The HEVC (also known as H.265) standard-the successor to H.264 technology-uses new compression techniques to enable delivery of high definition video content that requires only half the bandwidth of H.264.
"For over 15 years, CyberLink has pioneered development of video codecs, and as one of the first Independent Software Vendors to adopt the recently approved HEVC standard, we are excited about the enhanced digital experience it will bring to our customers," said Alice H. Chang, CEO of CyberLink. "Our early investment and development strategy reflects our belief that this is the right technology to take mobile and HD media to the next level."
CyberLink's new codec offers optimized decoding and encoding of H.265 format video. Benefits include faster and smoother downloading and streaming of better quality video content to PCs and mobile devices, and also more economic storage and burning of high definition video.
CyberLink's next-generation H.265 video codec is now available for demonstration to OEM partners. Retail products supporting HEVC will be available to consumers in 2014.
About CyberLink
Founded in 1996, CyberLink Corp. is among the world leaders in multimedia software. With over 100 patented technologies, CyberLink's ongoing mission is to continuously revolutionize the way multimedia is used and experienced. Years of successes and rapid expansion ultimately led to a record-breaking IPO on the Taiwan Over-the-Counter Exchange (OTC: 5203) in 2000. CyberLink is currently listed on the Taiwan Stock Exchange (ticker symbol: 5203.TW).
CyberLink's broad portfolio of multimedia applications can be categorized into two main areas: Media Entertainment and Media Creation. PowerDVD, the flagship product in the entertainment category, provides the latest in media playback on PCs, across devices in the home network, and on the go with smart portable devices. The creation category offers a series of software to create enticing videos & photos, author Blu-ray & DVD discs and more. CyberLink's strategic partnerships with leading CPU and GPU providers has solidified a reputation for delivering high-quality, interoperable, and fast time-to-market solutions that help keep OEM partners from top PC brands at the forefront of the competition. CyberLink's worldwide headquarters are located in Taipei, Taiwan, with regional operations offices in North America, Japan, Europe and Asia-Pacific. The company has 700 employees worldwide, with more than 500 engineers in product design and development.
