Press Release
With customer service priority number one, D-Link revises European website and overhauls product packaging designLondon, 7 August 2007 – A two-pronged customer service initiative from D-Link, the end-to-end networking solutions provider for consumers and business, is set to make it even easier for consumers and businesses to research and purchase the most appropriate D-Link solution for their network.
To help customers easily find product information, D-Link has redesigned the Customer Support section on all of its European websites. At the same time, to ensure that customers select the right D-Link product at point of sale, the company has redesigned the product packaging for its entire range of network products.
The website's Customer Support section boasts a fresh layout, designed to enhance the section's usability and accessibility with an improved and simplified page structure. This both aids the user experience, and reduces the time needed to find the required information.
New features include a simpler search facility allowing searching by product, product category or product code; a new 'Business Fast Track' section which offers dedicated assistance for business customers, and a new Technical Contact Webform, providing online support. This is linked directly to the Magic system, designed to ease query processing. In addition, the site offers a new FAQ user rating facility to gather user feedback on each FAQ, and an improved 'Contact Us' section with clear calls to action for specific customer needs.
Supporting the online Customer Service initiative is D-Link's packaging re-design for its entire range of consumer networking products. This aims to eliminate any confusion consumers may have when buying wireless networking equipment. The problem faced by consumers when deciding to install a wireless network, is that many are unsure about exactly which products they need. In order to de-mystify this process, all D-Link product packaging will now display a clear user-friendly sticker to provide customers with guidance when purchasing its wireless products.
The packaging clearly outlines the differences between Wireless N and Wireless G products, and explains the benefits that each product offers.
Eric Martinez, VP of Operations, D-Link Europe, said: "D-Link's investment in re-designing its on-line Customer Support section and product packaging is in keeping with the needs of the 21st century consumer, who expects service and support that isn't hindered by time zones or geographical boundaries. At the same time, when in a retail environment, they expect to be able to easily identify the product they need. Award-winning products must be complemented with industry-leading levels of service and support, whether from D-Link directly, or from our valued retail partners." He added: "These initiatives are fundamental parts of our drive to constantly raise the bar on customer service expectations, and they demonstrate D-Link's commitment to continually improving customer services across the whole of Europe."
The support section will continue to be accessible through the shortcuts: http://www.dlink.XX/support for example http://www.dlink.co.uk/support.
The new packaging has already been implemented on all D-Link products and consumers should look out for the new labels. For more information, please visit www.dlink.co.uk.
