Orange launches Calling Tunes – music while your callers wait

London – 1st December 2005 - Orange today announces the launch of Calling Tunes a service that helps bring mobile phone personalisation to a whole new level. Calling Tunes lets you choose music to play to callers while they’re waiting for you to answer your phone.

Orange customers can order Calling Tunes today by visiting the Orange World mobile portal (go to Music and Tones) or by calling 477* on any Orange mobile. Calling Tunes cost £2.50 per track and under the Orange TRY offer customers can choose one free tune from a special selection to get them started.
*Calls to 447 cost 10p

Hundreds of music tracks are available to choose from today with more added every week ranging from the latest chart hits to film, TV and sports themes.  Specific tunes can be set for certain friends and family members or one tune can be set for all callers. The tunes play alongside the ‘ring ring’ tone which callers hear while they’re waiting for the other person to pick up.

“The launch of Calling Tunes builds on the success of the ringtone market and increases the number of ways Orange customers can personalise their phone,” says Mark Ashford, head of music, Orange UK. “Calling Tunes adds to the breadth of music services now available to our customers which include ringtones and full track music downloads on Orange Music Player, music video downloads and Fireplayer ringtone remixer.”

Calling Tunes is available to all pay monthly and pay as you go customers; you don’t need Orange World on your phone to use the service.

Calling Tunes has already been launched in Orange France and will soon launch in Orange Switzerland. More information on Calling Tunes is available now on http://www.orange.co.uk/music.

About Orange
In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and offers roaming to pay monthly customers on 393 networks in 156 countries and to pay as you go customers on 131 networks in 67 countries.

At the end of June 2005, Orange had over 14.4 million active UK customers.

In May 2005, Orange gained the top ranking for customer satisfaction among mobile phone contract customers in the annual J.D.Power and Associates 2005 UK Mobile Telephone Customers Satisfaction Study.  It is the seventh time Orange has been ranked top by the study.

In October 2005, Orange won the Mobile Choice Consumer Awards - voted for by readers of Mobile Choice magazine – for Best Network Operator for the fifth year running.

In the same month, Orange also won Best International Mobile Operator at the World Communications Awards. The judges said: “Orange is so solid, you cannot expect more.”

Information about Orange can be found on the Orange website at http://www.orange.co.uk.

Orange, wirefree and any other Orange product or service referred to in this release are trademarks of Orange Personal Communications Services Ltd.