Averatec consistently emphasises its strategy with the brand new notebook series 1000 and 4200, which are both introduced in April this year: Notebooks with a striking design and premium quality including business features and functions are brought to the market at prices, which are set to be attractive to large amounts of consumers. The same now goes for the business feature ‘colour’, which has traditionally been reserved for expensive top-end notebooks. “Our new notebooks are the first to break this class barrier as well,” explains Bengt Stahlschmidt, Managing Director of Averatec Europe GmbH. “As a new player in the market, Averatec might not necessarily be a ‘first mover’ when it comes to implementing new developments and functionalities into notebooks. But we are the very first to make these features and technologies affordable to consumers,” Bengt Stahlschmidt describes the company strategy. Comprehensive standard equipment, quality slim line design as well as professional service ensure that Averatec stands out from the crowd. Not only now on specification but also due to its new colourful notebooks.

After opening up the US market, Averatec managed to move up on the list of top notebook suppliers on the European retail market in the past twelve months with its business-features-for-consumers-strategy. Nevertheless, Averatec ambitiously strives to higher grounds. “By the end of the year, we are planning to be among the top ten notebook suppliers just like in the US,” outlines Bengt Stahlschmidt. The world wide success of Averatec proves that this aim is within reach. Two years after the company was founded at the end of 2002, Averatec was able to increase its turnover to $400 million world wide. This year, the aim is to drive turnover up to $1billion.

Averatec definitely does not bank on air. “We have a clear message! This implies offering professional and intelligent solutions that make sense and avoid unnecessary bits and pieces,” explains Bengt Stahlschmidt. This is also reflected in the company’s marketing strategy. The recent initiative for climate neutral mobility aims at reducing CO2 emissions. Averatec promises to neutralise one tonne of CO2 for each notebook sold and each customer who registers on the company web site.

The notebooks are brought to the market via retail as well as online. “Consumers don’t only rely on specialist retail shops should they need a new notebook but the trend goes more and more towards buying in electronics and home entertainment stores. Their share of the overall number of notebook sales consistently rose in the past years. This is why these stores will be one of the most important distribution channels in the future,” explains Bengt Stahlschmidt outlining the company’s strategy in Europe.