Milton Keynes, England, October 18th 2004



AVerMedia rolls out the first TV Tuner Card in the world with PCMCIA’s ExpressCard™ form factor. At Intel Developer Forum (IDF) San Francisco in September, PCMCIA demonstrated mobile solutions with this innovative ExpressCard TV tuner and garnered very positive response from the audience.



PCMCIA showcased the architecture and applications of ExpressCard technology at IDF in September. The ExpressCard standard offers a smaller and faster I/O expansion solution targeting notebook computers and small form factor desktop computers. PCMCIA also exhibited mobile solutions equipped with the first ExpressCard TV tuner from AVerMedia. The clear picture quality received positive response from the audience.



“AVerMedia is committed to developing cutting edge video and multimedia products. We are delighted to have produced the first ExpressCard TV tuner in the world. To be able to support Intel’s mobile solutions with this innovative ExpressCard TV tuner module is really exciting, ” said Dr. J. Allan Yang, CTO of AVerMedia.



“Today’s notebook buyers continue to demand new capabilities to address evolving mobile usage models, but are increasingly looking for smaller, thinner and lighter notebook designs. AVerMedia’s ExpressCard TV tuner helps add TV functionality to notebooks for entertainment on-the-go, while the smaller form factor of ExpressCard modules allows notebook makers to design sleeker notebooks,” said Mike Trainor, Chief Technology Evangelist, Mobile Platforms Group, Intel Corporation.



This product is designed to meet the requirements of the ExpressCard specification developed by the PCMCIA standards organisation. The AVerMedia TV Tuner will undergo ExpressCard compliance program certification shortly.



ExpressCard technology (http://www.expresscard.org) supports the addition of flash memory cards, wired and wireless communications hardware, security devices, and emerging applications by simply inserting a module into a notebook, desktop or other compliant system. ExpressCard technology supports sealed-box expandability in both desktop and notebook systems in a form factor that is roughly half the size of today's PC Card module but with improved performance.



In addition, ExpressCard technology supports hot plug-n-play and auto-configuration. More than 95 percent of all notebook computers use PC Card technology for expansion. Dell, HP, IBM, Intel, Lexar Media, Microsoft, SCM Microsystems and Texas Instruments are among those supporting development of the new standard under the PCMCIA umbrella.