None more white
Surely there's no better illustration of the unique hype generation machine that is Apple, than the seemingly endless speculation that has surrounded the white iPhone 4.
Now we might be missing something here, but isn't it just a different colour? Even if you're really into white; have a white house, car, clothes and cat, and buy everything Apple ever produces, it's still just a different coloured iPhone 4 at the end of the day.
For some reason introducing this new colour has taken Apple a lot longer than everyone thought it would, and this delay has resulted in a further extension of the hype cycle that typically accompanies new Apple product launches.
"The white iPhone 4 has finally arrived and it's beautiful," said Philip Schiller, Apple's SVP of worldwide product marketing. "We appreciate everyone who has waited patiently while we've worked to get every detail right."
The white iPhone will be available in 28 countries tomorrow, including the UK, via the usual channels. So it looks like Three really jumped the gun when it listed it ten days early.
No UK pricing indication has been given, but the operator subsidised prices in the US will be $199 for the 16GB one and $299 for the 32GB one. That $100 charge for 16GB of flash compares with a typical price of $20 for a 16GB Micro SD card.
Apple hasn't yet provided an image of the phone, so you'll just have to use your imagination.
