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Nokia's Windows Phone 8 devices may be carrier-exclusive

by Alistair Lowe on 23 July 2012, 10:48

Tags: Nokia (NYSE:NOK), Microsoft (NASDAQ:MSFT)

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Windows Phone 8 has been picking up a lot of press as the first iteration of Microsoft's redesigned OS to hold real promise and potential, thanks to its close pairing with the Windows 8 kernel, allowing for apps to be written using native code with API similarities to those found in the Windows on the desktop.

Expected to deliver this operating system is Nokia, who has become almost inseparable and highly reliant on Microsoft. Likewise, with a unique aesthetic sense, advanced manufacturing techniques and its upcoming PureView technology, Microsoft appears to have found itself a good partner when it comes to hardware manufacture.

Nokia Lumia 800

Nokia has teased a surprise announcement for September 7th, however in the rumour mill currently, thanks to a report from the Financial Times, are suggestions that the firm is looking to strike operator exclusive deals for its upcoming Windows Phone 8 devices, much like Apple and its iPhone, hoping that by offering incentives and sharing revenue with carriers, it will be able to provide its new Lumia range with the PR it desperately needs, following the poor results witnessed with current Windows Phone 7 devices.

It's believed that Nokia has entered talks with France Telecom and Deutsche Telekom, though no deal has yet to be struck and, with no suggestions of any possible UK carriers. Perhaps backing up claims was an earlier announcement from Nokia CEO, Stephen Elop, stating that the firm would take on a "bold and aggressive marketing campaign for Windows 8," suggesting that it is willing, or at least in the mind-set to compromise multi-carrier offerings.

With the combination of Windows Phone 8, PureView and focused carrier support and PR, do you think Nokia's upcoming Windows Phone 8 devices will have what it takes to move the likes of iOS and Android?



HEXUS Forums :: 18 Comments

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the firm is looking to strike operator exclusive deals for its upcoming Windows Phone 8 devices

I thought we'd moved beyond that :(
I don't really understand these operator deals, I've been with Orange for a few years now so I have some very good loyalty bonuses, and if I change carrier there is no way I'll get as good a deal, so I would just not be able to get the phone if I wanted it. I wouldn't change just because of the handset so surely they're just limiting their potential customers? I can see the advantage for the network but not the manufacturer…
With the combination of Windows Phone 8, PureView and focused carrier support and PR, do you think Nokia's upcoming Windows Phone 8 devices will have what it takes to move the likes of iOS and Android?
Making the Lumia X (or whatever it's called) a carrier exclusive would be - imho of course - a major league bone headed move.

I've not heard of anyone moving carrier merely because some whizzy new device was at one rather than another, it's usually an incidental - the final straw that convinces. If the idea is to gain market share then surely you want as many outlets as possible selling your device, not less.

No, if NokiaSoft want the next gen Lumia's to be a sales hit, then make sure they're very competitively priced and do more advertising. The stores I've been in recently all have large iPhone displays, smaller Android (usually Samsung) ones, and tiny (as in stuck in a corner) for their Windows gear.
1) I like the styling of the the lumia range…so they're got me interested
2) I like the general UI of Windows Phone 7, so I'm keen to see Windows Phone 8
3) I *really* like the PureView technology, this is a massive plus for me
4) I'm not really an “apps” man…I think they're generally overrated

Maybe I'm showing my age (31), but really all I'm really looking for on a phone are outstanding core features….excellent connection to:

Essentials:
GPS service / Maps / Directions
Gmail
Facebook
Camera / Gallery viewer
Excellent internet browsing experience
1080p video recording
Office document editing apps (almost a given…it's Microsoft!)

Nice to have:
Video playback of a wide range of file formats
PC Teethering to use phone for a wifi connection point
Wireless transfer of media file to PC (for displaying photos etc.)


There's one or two others things I use infequently, but really, I can do without them. If they can get the core features spot on, in a desirable form factor I'm very ready to jump the android ship, still I don't have a lot invested into android apps, so I'm not in the position of many people I suspect.

having said that my Galaxy S2 does all of the above already, so I'm relunctant to switch I suspect until it fails. It's also been dropped a couple of times, once onto a tiled fall from waist height, and it's not shattered like I suspect the iPhone 4 would have….there's something to be said for Gozilla glass and plastic body :)
cptwhite_uk
Having said that my Galaxy S2 does all of the above already, so I'm relunctant to switch I suspect until it fails. It's also been dropped a couple of times, once onto a tiled fall from waist height, and it's not shattered like I suspect the iPhone 4 would have….there's something to be said for Gozilla glass and plastic body :)

Have you seen the video of the lumia 900 being used as a hammer?
http://www.youtube.com/watch?v=Jf1fRu9YgfE&feature=player_embedded