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Microsoft will develop "ultimate mobile device" says Satya Nadella

by Mark Tyson on 24 November 2016, 11:01

Tags: Microsoft (NASDAQ:MSFT)

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Microsoft CEO Satya Nadella has given a wide ranging interview to The Australian Financial Review, which was published earlier this week. In the interview Mr Nadella revealed his thoughts on industry momentum, pushing the cloud business, start-up businesses, and on Microsoft's LinkedIn deal. Perhaps the juiciest nuggets mined from the interview, however, concerned Microsoft's plans for mobile.

When you talk about Microsoft and mobile phones, what most people want to know is if the long fabled Surface Phone is coming. In the most recent set of company financials Microsoft revealed that its phone market share had collapsed disastrously. Even a casual observer might comment that Microsoft looks to have abandoned the mobile market. It is simply not keeping up with competitors in releasing new models, or in the depth of its range of devices.

One of many artistic renders found around the web

It looks like Microsoft is deliberately paused in mobile and this notion was confirmed by Mr Nadella in the interview. He told the Australian Financial Review that Microsoft would not launch into a device category without bringing something different to the table. Right now Microsoft sounds like it is re-examining mobile use and is "more interested in how individuals and organisations were using devices, than the devices themselves," reported the journal.

Explaining this market stance the Microsoft CEO said "We don't want to be driven by just envy of what others have, the question is, what can we bring? That's where I look at any device form factor or any technology, even AI." He went on to highlight the HP Elite x3 device which is heavily promoted as a Continuum device which can bring 'structural innovation' to the mobile device landscape.

Last but not least we got a hint about continued development of what many reports reckon to be the Microsoft Surface Phone. In the interview Nadella asserted "We will continue to be in the phone market not as defined by today's market leaders, but by what it is that we can uniquely do in what is the most ultimate mobile device." Microsoft will no longer be a 'me-too' mobile company he concluded.

Windows 10 x86 emulation on ARM awaited

A key 'ingredient' that the long awaited Surface Phone might be awaiting is thought to be the Windows 10 Redstone 3 update in autumn 2017. Reports from earlier this week say that x86 emulation on ARM processors will be implemented in this update to Windows 10. That could have big implications on Windows 10 Mobile and Continuum usage.

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Microsoft will develop “ultimate mobile device”

So, Android phone in the works :p
As a long time windows phone user, that did make me spill my coffee ;)
I am sure any new hardware they design/release will be awesome, and every bit one of the best mobile devices available. Their issue will continue to be that a surface phone will likely run sun variant of Windows Mobile/Phone etc though, and I don't even think x86 emulation would save it.

It is a shame as I do like Windows 10 and it's mobile cousins as an OS (in general) - but without the app support from major vendors it's doomed to continue to fail.
Frankly, they have a long hard path to re-gain some customer confidence before they can achieve anything.

Edit:…. and I'm yet to see them make any movement towards doing this. Windows 10 is gradually becoming more and more of an uncontrollable and dangerous monster. They need to put control of how things are done back into the hands of the users and stop force installing 3rd party apps. I'm sick of my computer updating when it wants too, rather than when I want it too.
I just wish they would concentrate on fixing windows 10 first, too many fingers in too many pies and atm none of them are ahead of the compertition