Tiny top up, big idea?
Orange has launched Tiny Top Ups, which lets PAYG customers top up using their loose change from just 10p.
Orange polled over 1,000 PAYG Brits in November and found 94 percent of people plan on tightening their purse strings in 2011. The company came up with the Tiny Top Ups concept to make it easier for people to top up their mobiles frequently using small amounts and obviously reckons such a service will be good for its business too.
Its survey found that around a quarter of 18-24 year olds carry less than £1 loose change in their pockets and around the same percentage wait for pay day to top up their phone.
Orange reckons 13 percent of 18-14 year olds have missed out on a job opportunity, 15 percent on a love interest and 17 percent have missed meeting up with a mate because they ran out of credit and presumably couldn't afford to top-up.
Pippa Dunn, VP of Propositions for Orange, said: "Tiny Top Ups make it easier for Orange PAYG customers to top up using their loose change. It's a big change to your small change. With many people managing their personal finances more closely than ever, Tiny Top Ups will help people who are watching their pennies stay in touch."
Orange is doubling any Tiny Top Up made in its retail stores during March with a presumed celing of 50p, which would turn into a £1 under the promotion.
Furthermore, it is also giving away the contents of a massive tube filled with 10p coins to the first person that correctly guesses the sum of the coins inside. Tweeple can check out @ConorfromOrange on Twitter and enter by using the hashtag #TinyTopUps.
