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Nokia speaks-out about N8 power problems

by Scott Bicheno on 18 November 2010, 18:17

Tags: Nokia (NYSE:NOK)

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Acknowledgement

This isn't precisely the kind of response we were hoping for from Nokia, but it's a start. Yesterday we wrote about a growing number of reports emerging that the Nokia N8 - its flagship smartphone - was failing to power-up. This was a problem be had experienced ourselves.

Nokia's chosen response to this story has been to grant an exclusive video interview with EVP of markets - Niklas Savander - to its in-house blog: Nokia Conversations. Nokia recently notified us of the publication of this video on YouTube, and it's embedded below.

Savander does acknowledge the issues he insists are occurring with a small number of N8s "A limited number of N8 customers are experiencing a power down, or not power up, of the device," he says.

But he doesn't seem too happy that we wrote about it though, adding: "This discussion that was between us and our consumers has now spread to the general public."

Savander doesn't really address the matter in detail, however, conceding that there is some kind of problem with the way Nokia assembles the ‘engines', and saying immediate action has been taken across the product line. He advises N8 customers to use the usual customer support channels if they're experiencing difficulties.

 



HEXUS Forums :: 7 Comments

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Sounds like a dying bear cornered, having one last growl before the curtains fall….
Engine is the Nokia term for the primary circuit board of a phone. On most phones the display, keyboard and antennas plug into the engine via ribbon connectors, so what this basically translates as, that Nokia have had some quality control issues in their electronics factory.

The way I see it, Nokia can make this problem go away by admitting that there is a problem, and making sure affected users get their broken phones swamped for new ones ASAP, perhaps with a €30 store credit at their App store by way of apology.

Alternatively, Nokia can turn this into a huge problem, and further damage their reputation by pretending the problem does not exist or is very rare, and by maximising the hassle that affected users suffer by making them send their bricked phones away for a warranty repair and making them pay postage both ways for the privilege. They can further maximise the damage to Nokia's image by making the process take several weeks during which time the affected users will blog to anyone who will listen about how Nokia sucks, and leaving the user without a phone. (Until they go out and buy an Android one instead).

NB: I used to work for Nokia, and I saw the second situation arise far to often. Sometimes users where left waiting for up to 4 months.
chrestomanci
The way I see it, Nokia can make this problem go away by admitting that there is a problem, and making sure affected users get their broken phones swamped for new ones ASAP, perhaps with a €30 store credit at their App store by way of apology.

Eh? Didn't they do just that in the video? Sure they didn't just say “ZOMGWESUCKBIGTIMEATBUILDINGPHONES!!1111111!”, but find me a company who would do that. :\
So whats this one, PowerGate? :)
Jeez, Nokia… Buy a microphone already!