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Four weeks and four million Kindles sold for Amazon

by Alistair Lowe on 2 January 2012, 10:59

Tags: Amazon (NASDAQ:AMZN), Kindle reader

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In a press-release from E-Tailer, Amazon, the firm announced that it had sold "well over one million Kindle devices per week." making this Amazon's "best holiday ever" for the Kindle line-up.

What's also interesting to note is that the number one and number four best-selling Kindle E-Books were both published independently and directly by their authors through the Kindle Direct Publishing (KDP) service. So for the aspiring writers out there, who are perhaps unable to find a publisher or profit-margins/predicted-sales are too low for print, perhaps KDP is the service for you, which offers royalty rates of 70 per cent and 35 per cent, dependant upon the territories books are sold in.

Perhaps most surprising is that the number one best-seller on Amazon.com was the Kindle Fire, despite cheaper E-Ink alternatives, the Kindle Touch and the standard Kindle E-Reader, which followed to take the number two and number three best-seller spots respectively. Both the Kindle Fire and the Kindle Touch are not yet available outside of the US, rumours suggest that the matter is stock or certification related, either way, Amazon may have just missed a good selling opportunity for these devices around the rest of the world.

Amazon Kindle Fire, Touch and Standard

With millions more Kindle Fire tablets out there in the wild, with a global launch yet to take place, perhaps, providing recent rumours are accurate, Apple should be looking to drop the price of its iPad 2 sooner, rather than later, to steal away as much of the low-end market as possible before the Kindle Fire hits the rest of the globe. Having the Kindle application available in the App Store could be a positive attribute for Apple tablets sales when up against the Kindle Fire.



HEXUS Forums :: 13 Comments

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I was one of those 4 million. Would have bought a Kindle Fire if it was available in the UK. But I settled for the Kindle 4 WiFi instead. Should be here soon!
Also have the Kindle and interested in the Fire. They really missed the boat on that though. Should have been globally available.
+1 for the Fire but hoping it's v2 when it ships over here, preferably larger too.
neonplanet40
Also have the Kindle and interested in the Fire. They really missed the boat on that though. Should have been globally available.

there selling everything they can make in the USA alone…..
Having the Kindle application available in the App Store could be a positive attribute for Apple tablets sales when up against the Kindle Fire.
But I thought that Apple insisted that they get a cut of anything sold via an app - in which case I can't see Amazon being happy to pony up a percentage of Kindle book sales to Apple, (or has this changed and Apple isn't still insisting on this?)

Didn't get a Kindle myself (having to content myself with using the app-based version on my tablet instead), but my daughter's had the £89 one for a while now and really likes it.