Want an iPhone? Get O2
by Tarinder Sandhu
on 5 July 2007, 09:41
Tags:
iPhone,
Apple (NASDAQ:AAPL)
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It seems as if O2 has triumphed in the battle to be the sole UK distributor of the much-hyped iPhone from Apple, which shipped 500,000 units in the first weekend of release alone.
O2 is acutely aware that product differentation and image are two driving factors in a market that's already heavily saturated.
Expect to pay around Ā£300 for the privilege of of owning Apple's must-have mobile. We guess Vodafone won't be happy.
Read more here.