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Apple iTV in 2012 with gesture control and voice support?

by Steven Williamson on 28 November 2011, 10:08

Tags: Apple (NASDAQ:AAPL)

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Speculation is growing that Apple has plans to revolutionise the way we watch television by releasing a gesture-controlled and voice-enabled flat-screen.

In line with Apple’s other iOS-based devices, the iTV (as named by the media) will apparently connect to the internet, synch with other compatible products and allow the download and streaming of films. According to a report on The Guardian website, Japanese manufacturer Sharp will start production of the screens in February 2012 and the TVs will launch by the end of the year.

In his biography, released shortly after he died, Apple visionary, Steve Jobs talked about his dream to create an “integrated television set,” but made no reference to voice and gesture controls.

"I'd like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it," he told his biographer.

Apple TV currently allows users of iOS devices to mirror content


Evidence that iTV may indeed seek to change the way we watch television landed in October, when a patent was filed in the US pertaining to "real time video process control using gestures," a technology that works in a similar way to Microsoft’s Kinect peripheral - enabling users to use movement to control what appears on screen and shout out commands to navigate through its menus.

Consumers can currently use a device called Apple TV to mirror what they view on the small screen of their iPhone, iPod Touch and iPad on the large screen of their television sets, so a fully-integrated product does seem like the next logical step. With added gesture and voice-control, however, Apple would certainly revolutionise the way we watch television. The question is: are consumers ready for it and how well will it actually work?

Benedict Evans, of tech experts Enders Analysis, thinks that gesture control would pose a few problems for consumers.:“It would be like sitting in Sothebys and desperately not moving so you don’t accidentally make a bid for £10million,” he told the British newspaper.

Apple has yet to comment on the existence of iTV..


HEXUS Forums :: 7 Comments

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Surely they won't call it iTV? It's too close to ITV.
ITV already exists. Wonder if apple will sue them - after all the i prefix is apples invention isn't it…
I think it will just be Apple TV carrying on the currennt brand.
Ermm, is Apple planning to make this themselves or - like Google - license to real TV makers? Given their past record I suspect the former, in which case surely they're going to have to REALLY slog to beat the established players - Samsung, LG, Sony, Panasonic, etc. A fancy interface and integration with "compatible products" (presumably theirs only) is all fine and good, but that won't sell if the set is (a) more expensive than the competition and/or (b) the competition has better picture etc.

Secondly, at the risk of going all Arthur Smith … what the ****ing hell is wrong with the normal remote control? If it's anything like Kinect then having to sit infuriatingly still isn't going to be the problem, instead it's going to be having to repeat those gestures two or three times to get the darned thing to recognise it. And then there's the voice recognition:
you: change channel to zero zero three
it: volume increased
you: no, change channel to zero zero three
it: volume increased
you: no, you piece of c**p … change - channel - to - zero - zero - three
it: volume increased
(and by now the windows are shaking)
you: VOLUME - DOWN
it: command not recognised
you:
:censored: (okay, okay, I'm playing this one up, because I know voice recognition these days is improving by leaps and bounds).

Not that I'm an expert, but I would have hoped for something like a Apple equivalent of a Tivo box, better still one with a really fancy all-in-one touchscreen remote - so you could have it as the hub of your AV gear.
This has fail written all over it.

+1 for ITV suing them.