Nexus One and only
Google's head honcho has confirmed there will be no sequel to its Nexus One mobile phone, which was created to give its Android platform a boost. While some companies would have worked on several spin-offs and sequels, Eric Schmidt, Google's CEO, told The Daily Telegraph the phone "was so successful, we didn't have to do a second one."
The search giant originally worked with HTC to create is successful Nexus Phone to help the new open-platform Android along. "The idea a year and a half ago was to do the Nexus One to try to move the phone platform hardware business forward. It clearly did," he said.
Android is now activated on 160,000 phones daily, that's almost 5m every month, demonstrating a significant take-up of the operating system and Android app Marketplace. Google has also just announced plans to expand into emerging markets in a bid for a further slice of the mobile market.
Schmidt reportedly said many people have criticised Google for stopping at just one phone, but he prizes Google's flexibility.
He dismissed questions about the competition between Google and Apple, calling the two companies' models ‘completely different,' while emphasising the openness of Google's Android platform and ability of individuals to build any business model on top of the free software, describing Apple's platform as ‘the inverse'.
"We like our strategy a lot because it's consistent with our values, which are the openness and the open platform and the web platform," he told The Telegraph. Schmidt said Google has ‘talked about' forging a similar partnership or product to increase the take-up of Chrome, the company's lightweight computing-friendly operating system.
"We have a reference spec for Chrome OS, we have a couple of hardware partners all lined up and the open source is all out there. It's on schedule and it will happen later this year. Let's see how well those partners do first. My guess is we won't need to," he added.
Interestingly, Google, which is currently under investigation by many countries over ‘accidentally' collecting sensitive data from its Street View forays, is sensitive about individual privacy. Google collects certain data to boost its revenue by delivering more targeted ads but recognizes concerns about holding and sharing personal data.
Schmidt said: "The fact of the matter is that if you're online all the time, computers are generating a lot of information about you. This is not a Google decision, this is a societal decision. In Britain, you all allow yourselves to be photographed on every street corner. Where are the riots?" Fair point.