PRESS RELEASE
Aylesbury - October 2nd, 2012 - Kensington, the worldwide leader in physical security products, today introduces a comprehensive range of physical security solutions for Apple computers and tablets. The industry's widest selection of solutions covers the iPad®, iMac®, MacBook Air® and MacBook® Pro.
Apple continues to gain popularity among business and education users, with analysts predicting that one third of companies will use iPads by 2016. The new Kensington line-up of security accessories, custom-designed by Kensington for individual Apple devices, provides an important first line of defence against device theft and loss.
According to research from the Ponemon Institute, the average cost of device theft and associated liabilities from the loss of business data is estimated to be $49,000. Companies also risk reputation and regulatory consequences if sensitive customer data is lost, especially in the healthcare, financial and Government computing sectors. One of the easiest and most cost-effective ways to guard against device and data loss is to use physical security, such as a laptop lock or security case.
George Foot, Kensington Vice President of Global Marketing and Product Development, says: "As more companies adopt Apple computing products, it's important they also adopt an essential first line of defence to protect both the devices and the data they contain. Kensington's 30-year heritage in providing security products gives us a solid understanding of the need to carefully match the security accessory to the use and the design of the device. Whether people are using Apple computers to primarily view content, create content or to display information, Kensington knows how to design physical security that secures without getting in the way of productivity."
New Kensington Physical Security for Apple Devices
For the new iPad: Conceived to complement the iPad, the SecureBackTM family of cases preserves the tablet's celebrated, slim design. The case features a unique three-piece design with a patent- pending locking system that quickly and easily secures the iPad to prevent theft, and utilizes the best in class ClickSafe® locking system that enables iPad users to easily lock their tablet with just one click.
Kensington is introducing a KeyFolioTM SecureBackTM Security Case, Bluetooth® Keyboard & Lock for new iPad® and iPad 2 (K67755UK; SRP EUR 119): The built-in ClickSafe® anchor point and included ClickSafe lock not only add important security but also help amplify the iPad speaker. Also, the case wraps the new iPad in a protective layer that guards against bumps and scratches without spoiling the device's slim design. The wireless keyboard provides a much simpler way to type emails, enter web addresses and enter data with no wires to get in the way.
Kensington Folio SecureBackTM Protective Folio Case & Lock for iPad® (K67753EU; SRP EUR 79.99): This a stylish folio case to carry and protect an iPad while on the move. At your destination, the included ClickSafe® Lock allows the iPad to be secured against theft with just one click.
Kensington SecureBackTM Security Casefor New iPad® (K67750EU; SRP EUR49.99): The built-in SecureBack Security Case for the new iPad not only adds important security thanks to the ClickSafe® anchor point, but its built-in sound deflector also helps amplify the new iPad® speaker for greater volume, while the case protects the new iPad against bumps and scratches. Furthermore, the case works with the Apple Smart Cover.
For the iMac®: Kensington's innovative new SafeStand family provides the ultimate solution to securing iMacs - and cabled peripherals. Both secure and stylish, the new locks are perfect for environments such as the classroom, where iMacs are vulnerable to theft.
The flagship new product is the Kensington SafeStand for iMac® Keyed Locking Station (27" iMac-K64961WW; 21" iMac-K64960WW; SRP EUR99.99): The SafeStand is bolted directly to a desk or table, and then secured to the iMac with the ingenious Kensington SafeDome lock. The SafeStand complements the iMac's aesthetics and preserves all screen adjustments and swivel functions. A wired keyboard and mouse can also be locked up to prevent petty theft for iMacs located in public places.
Kensington SafeDomeTM for iMac with Keyed Ultra Lock (K64962EU; SRP EUR79.99): The SafeDomeTM delivers with a secure and stylish lock that compliments the iMac's aesthetics, using the ClickSafe® lock to provide the highest level of security with just one-click. Just as with the SafeStand for iMac Keyed Locking Station, the Kensington SafeDome also secures the connection of USB, Thunderbolt and network peripherals including the mouse and keyboard.
For the MacBook Air: Kensington also introduces a secure and ergonomic security solution for the ultraportable MacBook Air. Solving the tricky problem of locking down a notebook that does not feature the industry-standard Kensington Slot, Kensington has developed a sleek and stylish solution that also provides an ergonomic working position. The Kensington SafeDockTM MacBook Air® Security Dock & Keyed Lock (13" MacBook Air®-K67759EU; 11" MacBook Air®-K67758EU; SRP EUR99.99) is available for both 11-inch and 13-inch models. Simple to operate, the MacBook Air slides into the Kensington SafeDockTM MacBook Air® Security Dock & Keyed Lock, and is then secured by a ClickSafe lock.
For the MacBook® Pro: The Kensington ClickSafe® Keyed Laptop Lock (K64637WW; SRP EUR54.99) is designed for effortless protection of computers and the important data they carry. Locks attach to Apple computer in a single step, and a robust cable lock is secured with a single click. ClickSafe combines a cable made from superior materials with a tamper-proof disc-style lock to deliver the strongest security available in a cable lock.
Picture and video resources:
Kensington SafeDome: http://www.youtube.com/watch?v=QWs8lXWYyb4
Kensington SafeStand: http://www.youtube.com/watch?v=KZYcTkoCgmE
Follow Kensington on Twitter @kensington
[1] Source: "Survey: Over 97 Percent of Enterprise Tablet Users Got an IPad in Q1" by Mikael Ricknäs, IDG News, April 26, 2012, http://www.pcworld.com/article/254543/survey_over_97_percent_of_enterprise_tablet_users_got_an_ipad_in_q1.html
[2] Source: "Tablets Will Rule the Future Computing Landscape" by Frank Gillett, Forrester, April 23, 2012, http://www.forrester.com/Tablets+Will+Rule+The+Future+Personal+Computing+Landscape/-/E-WEB10583
About Kensington
smart safe simple (www.kensington.com)
Kensington, a leader in smart, safe, simple computing accessories, is the recognized industry standard trusted by enterprises around the world. Kensington's mobile security product offerings include laptop and mobile security locks providing a new generation of front-line protection for mobile devices. In addition, Kensington offers accessories including power adapters, chargers, mice, keyboards, trackballs, universal docking stations, desktop accessories, carrying cases and iPad/iPhone/iPod accessories. Kensington Computer Products Group, headquartered in Redwood Shores, California, is the technology division of ACCO Brands (NYSE: ABD), a world leader in branded office products, with products marketed in more than 100 countries across the globe. For more information, visit www.kensington.com.
