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Transform in Style with the New ASUS Transformer Pad


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Incredible performance meets style and value

United Kingdom (April 23, 2012) - Announced at Mobile World Congress in February, the new ASUS Transformer Pad is a powerful, yet affordable, tablet with a host of features onboard. Available in three stylish colors, the ASUS Transformer Pad is aptly named thanks to the mobile dock that allows it to transform from a tablet into a notebook. When docked, total battery life is rated up to 15 hours, while also increasing productivity with a full QWERTY keyboard, multi-touch touchpad and USB/SD Card ports. Housed in the Transformer Pad is a powerful NVIDIA® Tegra® 3 Quad-core CPU, ASUS SonicMaster technology for an incredible audio experience and an 8MP auto-focus camera that shoots crystal clear photos. The Transformer Pad is running the AndroidTM 4.0 operating system (Ice Cream Sandwich) that is upgradable and features exclusive software for added productivity.

The Transformer Pad comes in three stylish colors: Royal Blue, Iceberg White and Torch Red. It also boasts an elegant concentric patterned finish that hints at the ASUS Zen philosophy found in the ZENBOOKTM and Transformer Pad Prime. With a profile that's 9.9mm thin and 635g light, the Transformer Pad can easily be carried around all day, and when combined with the ASUS exclusive Mobile Dock, it turns into a productivity workstation. A QWERTY keyboard and multi-touch touchpad offers a true notebook experience, while a USB port and SD card slot provide additional storage options.

Powering the Transformer Pad is NVIDIA's Tegra 3 4-PLUS-1TM quad-core CPU with an integrated 12-core GeForce® GPU that provides superior performance, multi-tasking, smooth Full HD 1080p video playback and console-quality gaming. The "PLUS-1" is an extra battery-saver core in the CPU that handles low-power tasks like active standby, music and video, and is transparent to the OS and applications. It offers the best combination of ultra-performance with low power consumption - up to 10 hours on the Pad and extended up to 15 hours when combined with the Mobile Dock.

Pricing and availability

The ASUS Transformer Pad TF300T will be priced SRP £399 (including VAT) for the bundle configuration that includes the mobile keyboard dock, and available to order online from early May at Currys (www.currys.co.uk) and PC World (www.pcworld.co.uk) and available in-store at Currys and PC World from late May, and then widely available from all retailers from late June.

The Royal Blue model will be available at launch, whilst the Iceberg White model will be available late June and Torch Red model available late July.

We will announce exact dates nearer the time via our Facebook fan page at www.facebook.com/asusuk.