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Maroo launches exclusive high fashion iPad cases designed by “Project Runway” winner Seth Aaron

Tags: Maroo, Apple (NASDAQ:AAPL)

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Luxury cases designed to offer ultimate style and protection

London, UK, 27th March 2012 - Maroo, a mobile accessories provider, today announces its collaboration with fashion-forward clothing designer, Seth Aaron. Each with a bold and edgy design, this new range of eight iPad protective cases sees Seth bring his high-end runway style to this new line of modern and functional Maroo products.

Using a blend of luxurious materials, these striking iPad cases not only allow users to experience multiple viewing angles, they also contain Maroo's patent-pending Secure Guard (SG) BumperTM Technology, which protects the iPad from damage even if dropped when open.

All of the protective cases in the Seth Aaron range have cut-out sections to accommodate the iPad's camera and ports, as well as a multi-purpose pocket on the inside of the case for storing small valuables and charging cables.

Maroo's Seth Aaron range includes:

The Avante

Made with glossy, black, alligator skin leather and a chic gold spine, this case harmoniously blends the sophisticated with the animalistic and is perfect for consumers who want their iPad to stand out from the crowd.

The Hoop

This handmade, soft leather, black, white and vibrant red case is an ideal way to dress up the iPad 2. A stylish exterior is mirrored by an equally beautiful faux-leather and felt checked interior.


Styled on himself, the SA MOD is crafted with an abstract of Seth Aaron's portrait in mind. This is perfect for consumers that have a bold and edgy fashion taste.

The UK

Made using simple black and white leather, this bold Union Jack inspired accessory elegantly offsets the simplistic beauty of the popular Apple device.

The Rivet

The Rivet oozes rock and roll thanks to a fun and on-trend polka dot pattern. Made out of black and white leather, this case also includes silver studs within the dots to complement the silver open-toothed zip on the back of the case.

The Polka

Perhaps the most feminine case in the range, the Polka combines tough-wearing white leather and soft pink canvas. This case also boasts a matching black and white polka lining to make it a co-ordinating accessory for the iPad.

The Dotty

As the name suggests, users will go dotty over the Dotty's statement design. Made from bright yellow, high-quality pebbled leather, the Dotty also features a white and black polka dot flower design in the centre of the case. The case also features a black and white stripe pattern on the inside pocket.

The Flash

This iPad 2 case is electrifying thanks to its tone and lightning bolt houndstooth pattern. The quality material and craftsmanship does not stop with the exterior as this case also includes a striped, high quality, canvas lining which caresses the iPad when the case is closed.

Michael Shaver, senior vice president at Maroo, comments: "We're thrilled to announce that Seth Aaron is designing exclusive iPad 2 covers for us. These unique, limited-edition covers are all custom-designed by him. Working with materials and hardware he personally selects, Seth drives the aesthetic from beginning to end.

"Combining haute couture, rock and even whimsical influences, he continually brings fashion-forward ideas to the Maroo family. The Seth Aaron line of iPad covers is on a completely different level compared with other cases on the market."

Seth Aaron had this to say about his experience on designing for the iPad 2: "We started talking about this idea a little over a year ago. I'm just really happy that my initial style sketches are now tangible products that customers can hold in their hand. I love pure innovation and this project was a chance to express my point of view in a technology area with no limitations. Working with the whole team at Maroo has been an absolute blast."

Availability and Pricing

All cases in the Seth Aaron range cost £79.95 and are available from

About Seth Aaron:

Auditioning against thousands of fashion clothing designers in a nationwide search for the very best, "Project Runway" selected Seth Aaron to compete in season 7. His charisma and talent for strong design heightened his visibility among the other participants. Ultimately, Seth's haute couture styling and quality of craftsmanship propelled him to win the industry judges' hearts, and then the title as the best runway designer.

About Project Runway:

"Project Runway" is an internationally syndicated TV show filmed in New York City, where judges Michael Kors and Nina Garcia critique the best and worst of the runway. Hosted by supermodel and fashion maven Heidi Klum, the hit series provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn.

About Maroo:

Maroo offers mobile accessories that provide a superior user experience. The unique and inspired styling comes from a variety of sources including their creative design teams and relationships with fashion designers like Seth Aaron, and patent-pending advantages. Maroo's products are made for delightfully intuitive usability with unobstructed access to your electronic device. The designs and fashion-forward styling make it easy to express your individuality. Maroo is a design-focused extension of Cyber Acoustics, LLC.

For more information on Maroo, please visit,