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Kindle FreeTime Now Available on the New Kindle Paperwhite

Tags: Amazon (NASDAQ:AMZN)

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Free, over-the-air software update will be delivered automatically in the coming weeks 

Luxembourg - 19th November 2013 - Amazon today announced that Kindle FreeTime is now available for the new Kindle Paperwhite. FreeTime is available as part of a free, over-the-air software update that will be delivered automatically in the coming weeks, or you can visit www.amazon.co.uk/paperwhite-software to download the software update starting today.

"The new Kindle Paperwhite is already the best e-reader in the world, and we're excited to make it even better," said Jorrit Van der Meulen, Vice President, Amazon Kindle. "Kindle FreeTime gives parents tools to help encourage their kids to read more - parents can set daily reading goals, hand-select books, track progress against goals, and hand out achievement badges for big milestones. We think parents and kids are going to love this new feature."

FreeTime extends the built-in parental controls to give parents a simple way to encourage kids to spend more time reading. Parents can set daily reading goals for their kids, hand-select books for their kids to read, and track progress against goals. Children earn achievement badges for hitting reading milestones - for example, reaching and exceeding their daily reading goal, and passing big milestones like "Read 1000 pages".  A progress report keeps parents updated on total time spent reading, number of words looked up, badges earned and books finished.

This software update also adds Cloud Collections, a new way to organize your books, newspapers, and magazines in customised collections for easy reference. Amazon's Whispersync technology synchronises the collections across your Kindle devices and reading apps so they're available on all of your devices.

Kindle Paperwhite is the best e-reader in the world. Here's what reviewers have to say:

-          "...it's perfect for reading..." - The Observer, Tech Monthly

-          "This is the best Kindle e-ink reader yet. It has the sharpest text, almost like a real book." - The Sun

-          "Amazon's latest Kindle Paperwhite is its best e-reader yet." - Digital Spy

-          "Amazon has improved on last year's excellent Paperwhite e-reader with a faster processor, more responsive touch screen, and a better integrated light that's brighter and whiter and displays more evenly across the screen." - CNET

Kindle Paperwhite is available at www.amazon.co.uk/kindlepaperwhite.

About Amazon.co.uk

Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.

Kindle is the world's bestselling e-reader family and Kindle Paperwhite is our most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7" or 8.9" HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0.  The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.