Two of the most innovative digital advertising companies come together to expand product offerings and European presence
London, 11 October 2011: RadiumOne, the revolutionary online ad network, today announces a premier partnership with push notification mobile ad network Airpush. The partnership will see RadiumOne acting as primary sales agent for Airpush in the UK market. The deal will help advertisers and developers get the most effective performance across the Android platform, while adding another element to RadiumOne's product offering and helping Airpush expand its innovative business throughout the UK and Europe.
Airpush is the first mobile ad network based on push notifications. Its unique ad format enables adverts to appear "off app" and can be viewed in the updates folder on Android devices. The format yields better returns from an advertiser's perspective, as recipients view ads at their own convenience, so they are more engaged and the push messages achieve higher click-through rates. Developers also benefit from the ability to not only control the user experience, but monetise inactive users, not using the app.
Shipments of Android devices have grown 886% year-on-year from the second quarter of 2009, and as the market continues to inflate, RadiumOne and Airpush have identified a clear area for expansion.
Abeed JanMohammed, Commercial Director, RadiumOne UK, comments: "We're an innovative business that strives to push the boundaries of what can be achieved through advertising. Our partnership with Airpush is exciting as it enables us to bring a new element to our mobile offering. We see it being particularly popular with charities, looking for donations through the click of a button as well as companies pushing a click to call service, such as those encouraging bookings through a call centre."
David Kawamato, VP Sales & Business Development, Airpush, comments: "RadiumOne is a natural choice for us to partner with as we expand our business throughout Europe. We know there is massive growth potential in the UK mobile advertising market, so we're delighted to work with such an innovative business to help us achieve our goals."
RadiumOne is the first online ad network to leverage social data on the Web. Through its unique "social retargeting" feature, RadiumOne enables brands to find consumers who most resemble their current user base and identify users who are most likely to engage with their ads. RadiumOne was founded by Gurbaksh Chahal, who previously started Click Agents and Blue Lithium, two leading ad networks that were sold to ValueClick and Yahoo!, respectively. RadiumOne is based in San Francisco, CA, and was founded in 2010.
Airpush is the leading app monetization solution for Android developers. Over 40,000 Android developers in over 150 countries are using Airpush's next-generation ad formats to generate 10x - 30x higher returns compared to traditional in-app ad networks. Airpush allows mobile developers to significantly increase their advertising revenue and offers advertisers more effective campaigns. For more information visit, http://www.airpush.com/ or follow us on Twitter @AirpushAds.