Room for everyone
In this last part of our ViewSonic tablet interview series, we conclude with a look at Windows as a tablet proposition and ask whether the whole market has been overhyped a tad.
European marketing manager James Coulson revealed that one benefit to Microsoft of having the tablet initiative taken from it by Apple is that it doesn't have to chase OEMs anymore, as it has for the last decade. They are now coming to Microsoft, having seen the potential of tablets.
While the iPad is selling in decent numbers, Coulson feels the commercial tablet space is still under-exploited, and there remain plenty of opportunities for Microsoft there. In fact, he revealed that Microsoft aims to have one of the top five selling tablets this year running on Windows.
To conclude we discussed the tablet market on the whole, and whether it's a straight cannibalisation of netbooks. Coulson revealed that tablet sales are still not matching the media hype, and there's still a lot of educating of the market to be done. That doesn't come as a big surprise to us.