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Microsoft confirms Xbox 360 Elite price cut

by Parm Mann on 27 August 2009, 09:43

Tags: Xbox 360, Microsoft (NASDAQ:MSFT), Xbox 360

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After plenty of speculation, Microsoft has today officially confirmed that it will discontinue its standard Xbox 360 Pro console and adjust pricing for its entry-level Arcade and high-end Elite models.

The Xbox 360 Arcade, previously priced at £129.99 will now be sold at a higher cost of £159.99. Despite the rise in price, Microsoft hasn't specified any change in specification and it appears the Arcade model will remain without a bundled hard drive.

The £169.99 Xbox 360 Pro, meanwhile, will be available while stocks last and may be offered at a discount. Microsoft's range-topping model, the 120GB Xbox 360 Elite, will drop in price from £229.99 to £199.99 but will no longer ship with a bundled HDMI cable.

In summary, Microsoft's hard drive-less Arcade model is going up by £30, and a model with a hard drive will now cost you £40 more than it did previously. Still, £199.99 could be the sweet spot for the all-black Elite. Microsoft's new pricing structure will come into play on Friday, August 28th.

Over in the US, consumers will find the Xbox 360 Arcade priced at $199 and the Xbox 360 Elite sat at $299. Nice and simple, but it's somewhat ironic that all of the supposedly high-def consoles now ship with standard-def cabling.



HEXUS Forums :: 12 Comments

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Thought this would be bigger :( Sony will be relieved.
This is not great news.

It seems that Sony's machine is just £50 more than MS's finest offering. :lol:

This is getting really interesting in the console wars.
i am relieved i only got my elite a couple of months ago so its value hasn't plummeted. (and i got a hdmi cable with mine)

I actually think this is a very smart price cut by microsoft, If they slashed the price hugely straight after the ps3 slim is released it says they are worried. This cut says we'll make it a little cheaper but sony were not worried we are holding our own in the console wars.
Sony admit they will be selling at a loss again with their new price. I wonder if MS are in the same boat?
GheeTsar
Sony admit they will be selling at a loss again with their new price. I wonder if MS are in the same boat?

Im thinking the same. But tbh - we knwo that 120GB HDD's arent that dear… :)