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Sales surge spurred by Xbox 360 hardware price cut

by Steven Williamson on 24 September 2008, 12:29

Tags: Xbox 360, Microsoft (NASDAQ:MSFT), Xbox 360

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It comes as no surprise that consumers have snapped up Xbox 360 units like wildfire since the price cuts last Friday, September 19th.

MCV reports that the official UK retail monitor, GFK-Chart Track, has confirmed that over the price-cut weekend there has been a 32% rise in sales of the hardware, outselling the Playstation 3 console, which has seen sales figures drop by 8% from the previous weekend. What the percentages relate to in terms of actual 'units sold' hasn't been disclosed.

On September 19th, Microsoft reduced the price of it's three SKUS: £129.99 (€179) for the entry-level Xbox 360 Arcade, £169.99 (€239.99) for the 60GB Xbox 360, and £229.99 (€299.99) for the 120GB Xbox 360 Elite.

Earlier this week, we reported that Microsoft had reached a new milestone with its Xbox 360 console, confirming that it has shifted 6 million units across Europe since its launch in 2005.

Source :: MCV

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