Nintendo of America President, Reggie Fils-Aime feels that the best marketing strategy for their new console, Wii, is through ‘word of mouth.’

In an interview with USA Today, Reggie said that Nintendo are “going to make it so that everyone who tries the Wii experience talks to their friends and neighbours. It's going to be a really provocative sight to be seeing teens and 20-year-olds and 40-year-olds and 50-year-olds talking about how different this experience is.”

In the article the interviewer tries to tempt the Nintendo chief into making any sort of derogatory comments towards their opposition, Microsoft and Sony, but he remains fairly diplomatic when asked if he has any concerns, “Our competitors are both going down the same path. Both believe that more and more performance with a higher and higher price tag are their keys to success. So what do I see? I think our two competitors will trade share between them, while we go off and grab share in a completely different way.”

Although Reggie states that Wii’s graphics will still be stunning he believes that fun will be the key to success for their next-gen console, and the interactive gameplay will attract new Nintendo fans as well as keeping the loyal fan boys in tow.

Read the full interview at : USA Today