Many Europeans were hoping that Sony would announce a price cut for the PS3 at E3 last week, but instead we've been offered a new style starter pack offering gamers better value for money.
The new starter pack is available in the UK on July 18th and will contain a PS3, two first party game and two SIXAXIS wireless controllers for the price of Ā£425.
The choice of first party games available in the Starter Pack include Resistance Fall of Man and MotorStorm; titles specifically chosen to demonstrate the graphics and enhanced gameplay of High Definition games on Blu-ray disc.
"With sell through of over 1.2 million units in the SCEE territories to date, PLAYSTATION 3 has proved to be an instant and huge success", said David Reeves, President of Sony Computer Entertainment Europe.

"The exceptional value of the new Starter Pack will bring the excitement of PlayStation gaming to a much wider audience. Add to this a stellar lineup of software titles for the second half of the year and we are confident that this amazing value Starter Pack will encourage many more keen gamers to join the PLAYSTATION 3 community".