With Sony determine to acheive its goal of making the PlayStation 3 profitable by 2011, its decided to save itself some cash by merging the distribution operations of PS3 hardware makers,Sony Computer Entertainment, and Sony Corp who deals with the electronics, video, communications products.

With over 19,500 jobs cut in the last year and reports that the company projects a $1 billion loss for the fiscal yeear ending in March 2010, the combining of these two hardware operations is clearly designed to save the pennies.

Who knows? The huge savings in international distibution, which is said to be around 25%, could filter down to a price cut for the PS3, though analysts believe a price drop won't land until 2011. SCE will probably first want to claw back some of the money that it loses every time a PS3 is sold.