Speaking with The Times Online, Hirai was asked whether Sony would take a loss each time it sold a console. Hirai responded:
“If you’re just talking about the hardware alone, the quick answer is yes.
“I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year.”
One of those money-spinning peripherals that Hirai is talking about is the “magic wand” motion control system, which has now been confirmed for release next year. Let's hope it'll do more with it than it did with the PlayStation Eye.
Sony will also be hoping to claw some of that money back with some of the upcoming PS3 exclusives such as Uncharted 2, Heavy Rain and Gran Turismo 5 and will hope to sell some of this year's PS3 exclusives, including Killzone 2 and inFamous, to the new legion of PS3 Slim early adopters.