Robert Bowling, a.k.a Fourzerotwo, a.k.a Infinity Ward's director of communications, is trying to find out what makes an awesome collectors edition?
According to Bowling, collectors editions are the video game equivalent of a pissing contest but remain hugely important to the hardcore-enthusiast market. Bowling states that the geekiest of geeks want to walk away from stores with gargantuan prizes that clearly show that they're suffering from video-game addiction.
Talking of addicts, Bowling adds that he purchases every collectors edition he sets his sights on - for research purposes, he claims. So far, Halo 3's Legendary Edition helmet and Gears of War 2's Lancer Edition have given him the required thrill - and admittedly, Call of Duty 4 failed to do so with its Limited Collector's Edition.
Apparently, bonus DVDs are no longer good enough - consumers need something bigger, something that can be displayed in public view as a demonstration of e-peen size.
It's an interesting debate, and judging by Bowling's comments, we're expecting tanks and nuclear weapons to ship with Infinity Ward's next big project; Call of Duty 6.
On the other hand, are collectors editions really that important? As a frequent gamer, I'd have to admit that I never purchase collectors editions at all. The game is enough to suffice, and additional clutter never seems to appeal.
How about you? Are you a sucker for a big-ass collectors editions? Will you be picking up the £129.99 Gears of War 2 Lancer Edition? Share your thoughts in the HEXUS.community forums.
