We have seen in previous analysis of the PC market as a whole that things often look pretty grim. However, we are lucky there are more defined studies that have highlighted areas within the PC market as strong or even as thriving market segments. Gaming PCs and laptops are among those growing segments and gamer focussed PC components are also a good area for businesses to develop products. Earlier this year we saw one of the results of the increased interest in PC gaming – PC digital games revenue eclipsed mobile in year-end figures for 2015.
A new report from Taiwan's DigiTimes says that "the gaming DIY market continues to see stable growth and will enjoy strong demand in 2016". Insider supply chain sources have told the periodical that gaming PC accessories and components growth prospects look very good for 2016. At HEXUS we have observed the market moving due to these 'rich pickings' with a greater range of products for PC gamers than ever before. Furthermore we see firms breaking into attractive horizontal markets - for example Lian Li and G.SKILL have moved into PC peripherals.
The DigiTimes sources cited PC component maker Thermaltake as a good example of a firm enjoying the PC gaming popularity wave. In 2015 it enjoyed revenues up over 36 per cent year on year. Sources believe this uptrend will continue with an estimate of a further growth of 20 per cent or more for FY2016. Thermaltake is an interesting example as 80 per cent of its revenue comes from chassis, power supply and cooling module products but it is also heavily invested in eSports. Its Tt eSports products such as keyboards, mice, and headsets provide a significant contribution to its bottom line.
The best thing about optimism in the PC gaming accessories and component market is it means we will get to see even more compelling new products, aiming to get us to part with our hard earned cash, to enhance our PC-based experiences.
